Performance Marketing, ABM Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $88k - $147k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Assurant

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💼 Consulting

📦 Logistics

💸 Finance

💰 Post-IPO Debt on 2023-02

Consulting • Logistics • Finance

Assurant is a global company specializing in providing consumer-centric support and protection services. With a presence in over 21 countries across regions like North America, Europe, Latin America, and Asia-Pacific, Assurant helps over 300 million consumers through services like technology protection, claims resolution, and financial services. The company emphasizes innovation, remote work opportunities, and global collaboration, with teams skilled in technology, claims, customer service, and finance. Assurant offers a competitive benefits package and is committed to equal employment opportunities and work-life balance.

📋 Description

• Develop and execute digital acquisition and demand generation strategies supporting business and pipeline goals • Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels • Monitor campaign performance and make data-driven recommendations to improve results and maximize ROI • Lead ABM initiatives including audience segmentation, account targeting, personalization, and campaign activation • Leverage Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth • Partner with Marketing, Sales, and cross-functional stakeholders to align audiences, campaign objectives, and go-to-market strategies • Collaborate with Marketing Operations and Analytics teams on campaign execution, measurement, and reporting • Manage media budgets, forecasts, vendor relationships, and agency partnerships • Evaluate marketing technologies, digital channels, and emerging advertising opportunities • Refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth • Conduct virtual interviews on video as part of the application process

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • Minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines • Experience leading complex digital campaigns from strategy through optimization • Strong expertise in paid search, paid social, and display advertising • Experience with Demandbase, 6sense, or similar ABM platforms • Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered • Proven project management, stakeholder management, communication, and presentation skills • Ability to manage multiple priorities within a matrixed enterprise environment • Salesforce Marketing Cloud experience helpful • Enterprise B2B marketing experience across multiple business units helpful • Agency-side marketing experience helpful • Experience with AI tools including Microsoft Copilot helpful • Experience evaluating new marketing technologies and channels helpful • Employment contingent upon completion of required identity verification, which may include biometric technology where permitted by law

🏖️ Benefits

• U.S. benefit information available • Virtual interviews conducted on video • Salary growth within the position

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