Demand Generation Manager

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Astra Finance

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

💸 Finance

☁️ SaaS

Fintech • Finance • SaaS

Astra Finance is an all-in-one payments platform that provides an API for processing instant payments between bank accounts and cards. It is designed for product teams aiming to embed secure and fast payment solutions while minimizing the risk of fraud and failures. With features like instant disbursements, payout options, and accelerated ACH transfers, Astra Finance offers a full-stack payment processing solution, making it an ideal choice for fintech companies looking to streamline their payments infrastructure.

📋 Description

• Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline. • Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales. • Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting. • Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next. • Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand. • Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.

🎯 Requirements

• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company. • Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns. • Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert. • CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking. • Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack. • Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity. • Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines. • Experience working cross-functionally with sales to align campaigns to pipeline goals. • Bachelor's degree in Marketing, Business, Communications, or a related field

🏖️ Benefits

• Competitive compensation with equity in a growing fintech company. • Remote-first culture with flexible working arrangements • Small team, big impact — your work directly supports Astra’s ability to scale responsibly • Professional growth in a high-impact role, with the autonomy to run demand and ABM and sharpen your craft as the function scales. • Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards