Senior Director, Demand Generation

Job not on LinkedIn

🔥 1 minute ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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EBG

WebsiteLinkedInAll Job Openings

201 - 500 employees

EBG is one of the fastest growing e-commerce companies in the country that specializes in travel and entertainment, and also offers other retail products and services, voluntary benefits, and insurance. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG is a b2b2c company.The EBG platforms are:- TicketsatWork- Plum Benefits- Working Advantage- Beneplace- MemberDeals

📋 Description

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines. • Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution. • Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing. • Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging. • Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys. • Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals. • Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs. • Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI. • Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility. • Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus. • 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles, ideally within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial environments. • 3+ years of experience leading and developing high-performing teams. • Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes. • Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment. • Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools. • Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels. • Ability to travel and work in person as the role demands.

🏖️ Benefits

• Medical, Dental & Vision • 401k Match • Short Term Disability, Long Term Disability (Company Paid) • Company Paid Basic Life and AD&D • Additional Voluntary Benefits • Flexible Work Arrangements • 3 Weeks of PTO + 5 Personal Days • Paid Holiday Break from Christmas to New Year • Paid Holidays • Fitness Centers (location dependent) • Annual Day of Giving • Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!