Associate Director, Regional Marketing – Breast Franchise

🔥 2 minutes ago

🐊 Florida – Remote

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💵 $194k - $291k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of AstraZeneca

AstraZeneca

10,000+ employees

💊 Pharmaceuticals

🧬 Biotechnology

🏥 Healthcare

Pharmaceuticals • Biotechnology • Healthcare

AstraZeneca is a global biopharmaceutical company focused on discovering, developing and manufacturing prescription medicines. The company emphasizes scientific research and innovation, with large-scale R&D and global business operations aimed at transforming healthcare for people, society and the planet.

📋 Description

• Lead commercial engagement with 35–50 National, Regional, and Community External Scientific Experts in Breast Cancer • Develop, design, and implement Regional Marketing Action Plans aligned with brand strategic imperatives • Achieve commercial objectives, generate insights, and build advocacy among external thought leaders • Support brand and global teams on projects requiring US ESE engagement, guidance, or involvement • Generate actionable customer insights to inform brand strategy and marketing initiatives • Escalate market challenges and barriers to leadership and cross-functional partners • Manage multiple program budgets, timelines, processes, and procedures compliantly • Collaborate with field sales leadership, account directors, brand marketing, field sales, medical, market access, national accounts, and other functions • Develop and execute local regional strategies and tactics based on geographic market needs • Work with Breast Oncology teams in Florida

🎯 Requirements

• Bachelor's Degree; preferably in a relevant field • 5+ years of experience in pharma and/or healthcare industry, with experience in one or more of managed markets, brand marketing, sales, or strategic planning • 3+ years of Oncology Experience • Expected 50–70% overnight travel, including evening and weekend conferences when necessary • Highly developed interpersonal communication and interaction skills • Oncology business acumen, including understanding of payers, GPOs, cancer care delivery, precision medicine, and organized oncology customers • Marketing experience with agency/vendor partners on complex projects • Cross-functional collaboration experience across sales, market access, medical, brand marketing, key customer engagement, and global teams • Project management experience, including Advisory Boards, regional marketing tactics, MLR processes, operational plans, and budget management • Ability to develop and execute regional marketing initiatives • Strategic insight generation for brand decision-making • Preferred: Experience in Breast Cancer • Preferred: Prior in-line marketing or HCP marketing agency experience • Preferred: Experience with third-party vendors and agency partners • Preferred: MBA in a relevant field

🏖️ Benefits

• Short-term incentive bonus opportunity • Eligibility to participate in the equity-based long-term incentive program (salaried roles) • Qualified retirement program (401(k) plan) • Paid vacation and holidays • Paid leaves • Health benefits including medical, prescription drug, dental, and vision coverage • Flexible benefits offering where possible • Commercial growth, scientific advancement, collaboration, and personal development opportunities • Inclusive and equitable work environment • Disability or special-needs accommodation

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