Senior Manager, Marketing

🔥 8 hours ago

🐊 Florida, New York, +3 more states – Remote

🐊 Florida – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Distalmotion

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 Venture Round on 2023-04

Healthcare • Consulting • Food & Beverage

Distalmotion is a company based in Switzerland, dedicated to empowering robotic surgery through its innovative product, Dexter. The company's mission is to make robotic surgery more accessible and easier to adopt for hospitals and surgeons globally, thereby providing more patients with access to minimally invasive care. Distalmotion has received De Novo approval from the U. S. Food and Drug Administration (FDA) to market the Dexter Surgical Robot for adult inguinal hernia repair. The Dexter system is designed to be simple, compact, and open-platform, facilitating its integration into clinical workflows and broad adoption across various healthcare facilities. Established in 2012, Distalmotion is committed to setting a new standard of care in the field of robotic surgery.

📋 Description

• Develop multi-stakeholder, multi-channel awareness and nurturing plans to generate, qualify, and convert leads to sales. • Execute new product and clinical indication launches, including measuring key launch success metrics. • Create and execute regional conference strategy to achieve expected return on investment. • Create and execute regional marketing strategies to drive interest, adoption, and utilization of DEXTER in key territories. • Support DEXTER customer activation events, including planning, coordination, promotion, and driving DEXTER demos. • Anticipate Commercial Team selling needs to accelerate customer activation. • Create and localize promotional collateral and sales training materials. • Develop and execute US digital marketing content. • Deliver field sales training on value proposition, features and benefits messaging, promotional assets, and competitive intelligence. • Communicate marketing initiatives and tools with the US Sales team. • Ensure regional marketing initiatives align with US sales objectives, corporate brand standards and messaging, and the AdvaMed Code of Ethics. • Create a two-way feedback loop between field sales/customers and corporate teams. • Work cross-functionally with Education, Medical Affairs, and Clinical Affairs teams to identify US customer needs and recommend training, professional education, and evidence. • Set, measure, and achieve US Marketing KPIs. • Manage all US Marketing initiatives on time and within budget.

🎯 Requirements

• Bachelor’s degree required, preferably in marketing, business, or life sciences. • Minimum 5-7 years of experience in medical device, MedTech, or pharmaceutical Marketing. At least 3 of those years must be in industry. • Ability to simplify complex inputs into a compelling promotional story that influences buying habits. • Proven track record to collaborate with corporate teams and to develop strong sales partnerships to drive product/procedure adoption. • Ability to establish and maintain active and collaborative relationships with sales personnel. • Experience managing partnerships with external agencies to develop and produce on-brand content. • Able to prioritize and pivot focus to meet evolving sales and customer needs while executing on marketing objectives. • Product launch and / or market growth experience. • Superior verbal/written communication, teamwork, and interpersonal skills. • Familiarity with salesforce.com and marketing automation tools. • Knowledge of healthcare regulations, compliance, and medical device promotional standards (e.g., AdvaMed Code). • Ability to travel 40% of the time.

🏖️ Benefits

• Opportunity to work in a fast-growing company active in one of the most promising fields of healthcare. • A dynamic atmosphere with a team-focus and internationally-minded corporate environment. • Comprehensive medical, dental and vision benefits. • Participation in a 401(k) plan. • Attractive talent development programs and initiatives empowering employees to enhance their skills and fostering professional development growth.