Marketing Activation Associate

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $54k - $92k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2017-05

Healthcare Insurance • SaaS • Artificial Intelligence

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Support and optimize outbound sales outreach strategy for the Group Segment Marketing team • Develop audience-specific outbound messaging, SDR enablement materials, and activation strategies • Conduct A/B testing across messaging, cadence structure, timing, and personalization strategies • Innovate with AI-driven tools to improve SDR outreach efficiency, personalization, scalability, and testing capabilities • Monitor and analyze the performance of Marketing-prescribed SDR outreach • Act as a key liaison between Group Marketing and SDR leadership teams • Collaborate cross-functionally to ensure nurture content aligns with broader Group Segment marketing priorities

🎯 Requirements

• 2+ years of experience in Marketing, Sales Enablement, SDR Operations, Campaign Strategy, or related B2B growth-focused roles • Bachelor's degree in marketing or similar focus • Strong writing and messaging development skills • Analytical mindset with experience conducting A/B testing • Familiarity with outbound sales motions, SDR workflows, prospecting strategies, and sales engagement best practices • Excellent communication, collaboration, and interpersonal skills

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options • Professional development opportunities • Tuition assistance • Employee assistance programs • Collaborative workspaces