Product Marketing Director – Platform and Partner Ecosystem

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🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $156k - $264k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2017-05

Healthcare Insurance • SaaS • Artificial Intelligence

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Own product marketing for the Athena Connect interoperability suite • Craft a cohesive and differentiated message to support articulation of athenahealth’s interoperability and integration capabilities • Curate partner ecosystem positioning and value messaging • Lead high impact product and partnership launches • Oversee the launch of new products and partnerships, from messaging and positioning through commercial enablement • Guide matrixed teams supporting launch efforts with clear communication and strategic leadership • Work with internal competitive intelligence teams to inform analysis of competitors' interoperability products • Equip commercial teams with the necessary knowledge, content, and tools to effectively communicate product value • Act as a liaison between product, marketing, sales, service delivery, and the Partner Marketing team.

🎯 Requirements

• Bachelor’s Degree required; degree in business, marketing, or communications preferred • 10+ years of professional experience marketing within the healthcare IT / EHR industry • 5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs • Strong familiarity with healthcare interoperability standards and frameworks (e.g., HL7/FHIR, USCDI, EDI) and a working understanding of the broader interoperability landscape is required • Strong strategic thinking and analytical skills • Excellent communication and collaboration skills • Strong leadership skills, with comfort leading across both direct and matrix teams.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options • Tuition assistance • Employee resource groups • Collaborative workspaces • Commuter support • Employee assistance programs