Product Marketing Director – Platform and Partner Ecosystem

🕒 July 22

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $156k - $264k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 32%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Equity on 2017-05

Healthcare • Healthcare Insurance • SaaS

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Lead Platform and Partnership Go-To-Market launch efforts • Manage the athenaConnect brand and partnership strategy • Own product marketing for the Athena Connect interoperability suite • Develop product positioning, messaging, and commercial enablement programs • Curate partner ecosystem positioning and provider-facing value messaging • Oversee product and partnership launches from messaging and positioning through commercial enablement • Guide matrixed teams supporting launch efforts • Analyze competitors’ interoperability products, strategies, and market positioning • Equip commercial teams with knowledge, content, and tools to drive sales • Liaise with product, marketing, sales, service delivery, and Partner Marketing teams • Support growth of athenahealth’s multi-tier partnership program and lead integrated partnership launches • Report to the Vice President of Portfolio Marketing

🎯 Requirements

• Bachelor’s Degree required; degree in business, marketing, or communications preferred • 10+ years of professional experience marketing within the healthcare IT / EHR industry • 5+ years of experience in product marketing, managing product launches, and developing messaging and enablement programs • Strong familiarity with healthcare interoperability standards and frameworks, including HL7/FHIR, USCDI, and EDI • Working understanding of the broader interoperability landscape • Strong strategic thinking and analytical skills • Excellent communication and collaboration skills • Strong leadership skills, with comfort leading across direct and matrix teams

🏖️ Benefits

• Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work-life balance • Digital collaboration tools • Book clubs • External speakers • Hackathons • Learning-focused company culture • Engaged team support • Inclusive work environment • Annual discretionary bonus plan • Variable compensation plan • Equity plans