VP of Marketing

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Sembi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2023

☁️ SaaS

🔐 Security

🤝 B2B

SaaS • Security • B2B

Sembi is a B2B SaaS provider delivering a unified portfolio of software quality and security tools. It offers test management, automation, reporting, and AI-driven test optimization (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise) alongside application security and code-analysis solutions (PreEmptive, Kiuwan). Sembi focuses on ease of use, scalability, and enterprise-grade support to help development and QA teams improve quality, strengthen security, and accelerate product delivery.

📋 Description

• Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications • Build scalable processes, operating rhythms, and performance management frameworks that support continued growth • Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency • Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry • Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance • Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands • Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers • Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position • Drive content programs that support awareness, SEO, executive engagement, and conversion • Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development • Lead market research, competitive analysis, and ICP development • Lead product marketing strategy across the portfolio including execution of product launches and releases • Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership • Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI • Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth • Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue • Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment

🎯 Requirements

• 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above • Experience partnering closely with Sales, Product, Engineering, and RevOps teams • Track record of hiring, developing, and leading high-performing marketing talent • Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies • Strong understanding of attribution, pipeline management, and revenue operations • Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable • Familiarity with multi-product or platform businesses is preferred

🏖️ Benefits

• None specified