Product Marketing Manager

🔥 14 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $116k - $196k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Equity on 2017-05

Healthcare • Healthcare Insurance • SaaS

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Develop and execute go-to-market strategies for priority athenaOne initiatives • Translate business objectives, customer needs, and market opportunities into clear plans and deliverables • Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution • Align stakeholders on objectives, timelines, messaging, and responsibilities • Support an always-on athenaOne GTM approach that builds sustained market understanding and demand • Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action • Develop messaging, sales presentations, one-pagers, and other core collateral • Connect product stories across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas into a cohesive athenaOne narrative • Maintain understanding of product innovation across the athenaOne portfolio • Reflect priority features and capabilities in portfolio messaging and GTM strategies • Collaborate with Sales Enablement and marketing teams to create commercial resources and programs • Collaborate with Customer Advocacy and CSM teams to develop year one customer and boomerang stories • Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance • Conduct targeted research and analysis across the buyer journey • Establish feedback loops with Sales and commercial stakeholders • Support recurring commercial performance reviews and retrospectives • Deploy triannual release messaging updates across market-facing endpoints and sales assets

🎯 Requirements

• Bachelor's degree in marketing, business, communications, or a related field • 5+ years of experience in product marketing • Experience in healthcare technology • Experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios • Exceptional writing and storytelling skills • Ability to translate complex products and concepts into clear, compelling messaging • Strong project management and organizational skills • Ability to independently move complex, cross-functional work forward • Strong relationship-building and collaboration skills • Ability to influence across Product, Sales, Marketing, and other stakeholder groups • Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations • Intellectual curiosity and strong judgment • Track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes • Comfort operating in a fast-moving environment

🏖️ Benefits

• Annual discretionary bonus plan, depending on role eligibility • Variable compensation plan, depending on role eligibility • Equity plans, depending on role eligibility • Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work arrangements and digital collaboration tools • Company-sponsored book clubs • External speakers • Hackathons • Learning-focused company culture • Engaged team support • Inclusive work environment