Product Marketing Manager

🕒 September 17

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $92k - $156k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 22%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Equity on 2017-05

Healthcare • Healthcare Insurance • SaaS

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Develop and execute go-to-market strategies for priority athenaOne initiatives • Translate business objectives, customer needs, and market opportunities into clear plans and deliverables • Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution • Ensure stakeholders are aligned on objectives, timelines, messaging, and responsibilities • Support an always-on athenaOne GTM approach that builds sustained market understanding and demand • Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action • Develop messaging, sales presentations, one-pagers, and other core collateral • Connect individual product stories into a cohesive athenaOne narrative • Maintain understanding of innovation across the athenaOne portfolio • Reflect priority features and capabilities in portfolio messaging and GTM strategies • Collaborate with Sales Enablement and marketing teams on commercial resources and programs • Develop year one customer stories and boomerang stories with Customer Advocacy and CSM teams • Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance • Conduct targeted research and analysis across the buyer journey • Establish feedback loops with Sales and commercial stakeholders • Support commercial performance reviews and retrospectives • Deploy triannual release messaging updates across market-facing endpoints and sales assets

🎯 Requirements

• Bachelor's degree in marketing, business, communications, or a related field • 5+ years of experience in product marketing • Experience in healthcare technology • Experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios • Exceptional writing and storytelling skills • Ability to translate complex products and concepts into clear, compelling messaging • Strong project management and organizational skills • Ability to independently move complex, cross-functional work forward • Strong relationship-building and collaboration skills • Ability to influence across Product, Sales, Marketing, and other stakeholder groups • Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations • Intellectual curiosity and strong judgment • Track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes • Comfort operating in a fast-moving environment • Experience in healthcare technology

🏖️ Benefits

• Annual discretionary bonus plan • Variable compensation plan • Equity plans • Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work arrangements • Book clubs • External speakers • Hackathons • Learning-focused company culture • Engaged team support • Inclusive work environment

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