Growth Marketer, Paid Media

🔥 15 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Atlas

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💳 Fintech

👥 B2C

🏦 Banking

💰 $7.2M SERIES A on 2023-08

Fintech • B2C • Banking

Atlas is a consumer-focused financial technology company (Exto Inc. ) that provides a membership-based bundle of personal finance services — including a rewards credit card designed for credit-building (0% APR claims, high approval rates, virtual cards), a deposit account with early paycheck access, savings automation (Smart Save), subscription management, credit score tracking, and other perks. Atlas partners with banks (Academy Bank, Patriot Bank, Veridian Credit Union) to hold deposits and provide banking/card services while acting as the lender/servicer for its Atlas Card. The product targets users with little or no credit history, promotes responsible credit growth with safe, growing spending limits, and offers rewards, fraud protection, and built-in benefits like phone protection and rental coverage. Atlas charges a bundled membership fee (e. g. , $8. 99 every 4 weeks or $89/year) and markets itself as an easy way to build credit and manage finances via its mobile app.

📋 Description

• Build the paid acquisition strategy and channel mix across Meta, TikTok, Google, YouTube, and other channels • Set targeting, bidding, and budget allocation frameworks across campaigns • Build testing roadmaps for audiences, placements, and campaign structures • Forecast and own monthly media budgets against CAC/ROAS targets • Launch and manage campaigns in Meta, TikTok, and Google Ads Manager • Structure campaigns using CBO/ABO, bid strategies, and scaling frameworks • Monitor performance daily and optimize based on CPA, CTR, CVR, CPM, and ROAS • Stop underperforming campaigns and scale profitable ones • Negotiate rates and terms with media vendors and ad networks where applicable • Run systematic tests across audiences, bids, placements, and campaign structures • Identify bottlenecks and route fixes across targeting, budget pacing, landing pages, and creative • Build repeatable scaling playbooks for successful channels • Partner with creative/content teams to brief and prioritize testing • Conduct competitive audits on channel strategy and spend patterns • Track and report CAC, ROAS, MER, and payback period weekly • Identify emerging channels and platform features worth testing • Present clear, data-backed recommendations to leadership

🎯 Requirements

• 3–5+ years managing paid media (Meta required, TikTok/Google preferred) • Proven track record hitting CAC or ROAS targets at meaningful spend levels • Strong grasp of funnel economics (CAC, LTV, MER, payback period) • Ability to analyze campaign data and make decisions without hand-holding • Experience managing full-funnel paid budgets across multiple platforms • Experience in consumer fintech, DTC, or subscription/rewards businesses is a bonus • Experience managing 6–7 figure monthly ad budgets is a bonus • Familiarity with landing page CVR optimization is a bonus • Experience briefing creative/UGC teams on what to test next is a bonus

🏖️ Benefits

• Remote-friendly role • Opportunity to build a high-impact product that democratizes opportunity and accelerates financial empowerment • Work with a product- and technology-obsessed team with roots at Facebook, Amazon, Robinhood, and Uber

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