Demand Generation Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $112.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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This company has sponsored H1B visas in the past.

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Everyday Speech

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📚 Education

☁️ SaaS

🤝 B2B

💰 $10k Grant - Everyday Speech on 2014-05

Education • SaaS • B2B

<Everyday Speech> is a digital social skills curriculum that provides zero-prep, evidence-based video modeling lessons, interactive games, and printable worksheets to help educators and therapists teach social-emotional and pragmatic language skills. Designed by SLPs and psychologists, the platform supports MTSS and IEP goals for neurodiverse and neurotypical students across 1:1, small-group, and whole-class settings, and is distributed via subscription site licenses to schools and districts.

📋 Description

• Own Everyday Speech's demand generation strategy and product-led content calendar • Choose topics, formats, and channels that drive contacts, form submissions, product sign-ups, and pipeline • Own website content, including resources, blog posts, landing pages, lead magnets, CTAs, offers, and conversion testing • Own the webinar program end to end, including topics, speakers, CEU partnerships, promotion, and follow-up • Partner with the clinical team to create credible content and organic social campaigns • Grow co-marketing partnerships with associations, CEU providers, and aligned organizations • Own the monthly content email calendar, grow the email audience, and build distribution campaigns • Own paid promotion, including Meta ads and testing additional paid channels • Own SEO and AEO so educators find Everyday Speech in search results and AI-generated answers • Partner on case studies, customer stories, account-based content, and Sales and Customer Success enablement content • Establish voice and style standards, clinical accuracy review, and standards for AI-assisted work • Own demand results and report on new contacts, product signups, webinar registrations, and pipeline contribution • Audit website content, search performance, conversion paths, and content library during the first three months • Build a six-month content plan with channel-specific success metrics • Take over SEO/AEO projects and contractor relationships • Relaunch the webinar program and establish clinical-team content workflows • Learn the audience through educator conversations and collaboration with Sales and Customer Success • Establish monthly reporting on channel contribution • Build a measurable demand engine, educator advocate/community network, and case for scaling demand

🎯 Requirements

• 5+ years in growth marketing • Ideally experience in B2B SaaS or EdTech with a product-led motion • Experience owning a content strategy • Track record of growing leads and pipeline across multiple channels • SEO experience and a point of view on AI search are a plus • Exceptional writing and editing skills • Experience translating clinical, education, or similar subject-matter expertise into trusted content • Experience running webinars or events that drive registrations and follow-up engagement • Hands-on experience with paid social and content promotion • Experience managing contractors or agencies • Data-driven approach and experience with HubSpot, Google Analytics, or Semrush • Strong project management skills • Experience managing editorial calendars across stakeholders and contractors • Thoughtful use of AI with high standards for originality and accuracy • Genuine interest in K-12 education • Familiarity with school audiences or district buying is a plus • High ownership and follow-through • Ability to work approximately 9:00 a.m.–5:00 p.m. ET within Eastern or Central time zone hours • Values alignment with empathy, prioritization, momentum, objectivity, agency, and growth

🏖️ Benefits

• Cigna Health Insurance – 100% premium coverage for team members & dependents • Dental & Vision Coverage – 100% premium coverage for team members & dependents • 3% Employer-Match on 401(k) • $50K Life Insurance / AD&D • Flexible PTO Plan & Sick Leave Policy • 16 Weeks of Paid Parental Leave • Home Office Reimbursements • Book & Learning Stipend • Meaningful Employee Experience Initiatives • Every Other Friday Off After 90 Days • Company performance-based bonuses, paid out twice per year • Fully remote work • Flexible work arrangements • Health/wellness benefit offerings

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