Senior Paid Media Associate

🔥 43 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $80k - $116k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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SeatGeek

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🛍️ eCommerce

⚽ Sports

💰 $238M Series E on 2022-08

eCommerce • Entertainment • Sports

SeatGeek is a mobile-focused ticket platform that allows users to buy and sell tickets for live events such as sports, concerts, and theater performances. With an easy-to-use interface, SeatGeek integrates event listings, ticket purchasing, and resale in one place. The platform enhances the user's experience by offering personalized recommendations and insights into event trends. Furthermore, SeatGeek provides a comprehensive array of listings for major sports, music, and entertainment events, positioning itself as a go-to source for fans seeking tickets. The company's operations and offerings emphasize a seamless experience in accessing and enjoying live entertainment.

📋 Description

• Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels • Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix • Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities • Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting • Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full • Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback • Monitor campaign delivery and performance and identify opportunities for in-flight optimization • Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting • Maintain budget trackers and support media invoicing and reconciliation • Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more • Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches • Apply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisions • Maintain monthly and ad hoc reporting • Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels • Build strong relationships with agency, platform, publisher, and measurement partners

🎯 Requirements

• Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field • Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats • Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation • Experience working with media agencies and/or directly with publishers • Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality • A performance-oriented mindset and ability to use data to make recommendations about where and how to invest • Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously • Strong written and verbal communication skills and comfortable working with a range of stakeholders • A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance

🏖️ Benefits

• Discretionary annual bonus • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely • A WFH stipend to support your home office setup • Unlimited PTO • Up to 16 weeks of fully-paid family leave • 401(k) matching • Student loan matching program • Health, vision, dental, and life insurance • Up to $25k towards family building, reproductive health services and Gender-affirming care • $500 per year for wellness expenses • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical • $360 per quarter to spend on tickets to live events • Annual subscription to Spotify, Apple Music, or Amazon music

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