VP of Growth

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Audien Hearing

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

👥 B2C

🛍️ eCommerce

🔧 Hardware

B2C • eCommerce • Hardware

Audien Hearing is a US-based direct-to-consumer maker and retailer of FDA-registered over-the-counter hearing aids and accessories. It offers a range of models (app-controlled and touchscreen) that provide personalized sound profiles, multiple listening modes, and battery/charging options at much lower prices than traditional prescription devices. The company emphasizes affordability and accessibility (“Hearing For Everyone”), provides a 45-day risk-free trial, lifetime support, trade-in credits, fast free shipping, and sells online and through major retailers.

📋 Description

• Own and drive Audien’s growth engine, owning online revenue and profitability across acquisition, conversion, and retention • Own the strategy and execution of paid media across the business, driving awareness, acquisition, and retention across online and retail channels • Own profitability, product mix, and promotions in online channels • Define and execute a comprehensive growth strategy that expands into new audiences, channels, and revenue opportunities • Develop and manage channel and budget strategy, optimizing investment across platforms to maximize CAC and LTV • Optimize the full customer journey, including site experience, landing pages, and checkout, in close partnership with product and CX teams • Partner with creative to develop high-performing messaging and establish feedback loops that continuously improve creative output • Own measurement and analytics frameworks, including attribution, incrementality, and cohort analysis, to inform strategic decisions • Build and prioritize a high-impact experimentation roadmap across channels, audiences, and funnel stages • Leverage customer insights and segmentation to inform targeting, messaging, and lifecycle strategies

🎯 Requirements

• 10–12+ years of experience leading growth, performance marketing, or revenue functions within DTC and/or omnichannel businesses • Proven track record of scaling revenue through full-funnel growth strategy in $50M+ revenue businesses • Experience managing large marketing budgets with direct accountability for top and bottom line goals • Deep expertise across paid media, lifecycle marketing, CRO, and analytics, with strong command of CAC, LTV, and payback dynamics • Strong understanding of marketing technology, data infrastructure, and measurement frameworks (e.g., attribution, MMM, incrementality) • Demonstrated ability to build, lead, and scale high-performing teams • Strategic thinker with a bias toward action, capable of translating data and insights into measurable business impact.

🏖️ Benefits

• Professional development opportunities • Flexible work arrangements