Performance Marketing Manager

🕒 May 23

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 26%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Auto Approve

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🚘 Automotive

💼 Consulting

📦 Logistics

Automotive • Consulting • Logistics

Auto Approve is a company that specializes in simplifying the automobile finance process. By offering innovative solutions for auto loan approvals, they ensure a faster and more efficient experience for consumers looking to finance their vehicle purchases. Their services cater to both individuals and dealerships, making the auto financing process seamless and accessible.

📋 Description

• Develop and execute full-funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display • Own strategy, execution, and ongoing optimization focused on customer acquisition, lead quality, CPL, Cost Per Funded loan, ROI, and ROAS • Build and manage structured testing programs • Leverage AI and automation tools within advertising platforms • Monitor platform algorithm updates, policy changes, and new features, translating them into actionable strategies • Manage and optimize marketing spend within allocated budgets • Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure • Own performance reporting from top of funnel through lead generation and funded loans • Deliver regular performance readouts to marketing leadership • Conduct root cause analysis and provide actionable recommendations • Analyze performance data to improve targeting, messaging, and budget allocation • Work with the creative agency to develop and test high-converting ad creatives and landing pages • Manage purchase orders and forward ad platform invoices to the finance team • Provide insight into Auto Approve's digital customer experience and recommend improvements • Query and analyze Google Ads performance through a proprietary AI workflow • Help shape Auto Approve's application of AI across its paid media program

🎯 Requirements

• 5+ years of hands-on experience managing paid search and paid social campaigns • Experience ideally in B2C, fintech, or high-volume lead generation • Working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks • Experience with AI and automation features within ad platforms, including Performance Max, Smart Bidding, and Advantage+ • Hands-on experience using AI assistants like Claude to analyze data, optimize campaigns, and work more efficiently • Specific real-world examples of using AI in paid media work and its impact • Experience building and running testing programs • Experience managing six-figure monthly ad budgets and optimizing spend toward aggressive KPIs • Understanding of digital attribution, funnel metrics, and conversion rate optimization • Proficiency with GA4 and Google Tag Manager • Performance dashboards experience; Power BI or similar is a plus • Ability to translate campaign data into business outcomes and clear next steps • Regular engagement with paid media industry resources and platform updates • Comfortable in a high-growth, results-driven environment • Ability to manage multiple priorities, meet deadlines, and drive execution independently • Ability to sit at a computer terminal for an extended period • May be asked to lift approximately 25 lbs. • Legally authorized to work in the United States

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Pet insurance • Disability benefits • Leave benefits • Life insurance • 401(k) plan with match • PTO • Holidays • Remote work