Product Marketing Manager

🕒 October 20

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Avalon Healthcare Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

☁️ SaaS

⚕️ Healthcare Insurance

Healthcare • SaaS • Healthcare Insurance

Avalon Healthcare Solutions is a healthcare technology company that provides a Diagnostic Intelligence platform and benefit-management services to health plans, labs, and providers. Using evidence-based policies, real-time test decisioning, curated lab networks, automated workflows, and analytics, Avalon manages and optimizes diagnostic testing — including genetic testing, oncology (liquid biopsy), cardiometabolic, and routine labs — to reduce waste, speed care, and improve outcomes. The company focuses on lab benefit management, precision genetic test management, and analytics to deliver measurable savings and operational oversight for payers and diagnostic partners.

📋 Description

• Develop and execute product go-to-market strategies for new solutions • Support product launch planning and execution • Develop business cases with Product Management and quantify market opportunities for build, buy, or partner approaches • Develop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles by product and segment • Develop and execute product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio • Conduct competitive and market intelligence and synthesize findings into actionable briefs for Sales and Product • Create and maintain sales enablement tools, including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides • Execute product launches through launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines • Partner with Content & Website and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral • Synthesize Voice of Customer input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials • Collaborate with Growth & Demand Generation Marketing on messaging, campaigns, ABX programs, and launch activation events • Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution • Maintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository • Report to the SVP, Product Marketing & Communications

🎯 Requirements

• Minimum 5 years of product marketing experience • Direct experience in healthcare IT on the vendor/commercialization side, such as health IT software, diagnostics, or healthcare technology vendors selling into health plans, providers, or employers • Experience solely within a health plan's internal product organization does not satisfy the requirement • Bachelor's degree (BA/BS) in Marketing, Business, or a related field required • Proven experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions • Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology • Strong Microsoft Office skills (Word, PowerPoint, Excel) • Experience with CRM (Salesforce.com or similar) and a product/market requirements tool • Excellent written and verbal communication skills • Ability to translate complex or clinical concepts into clear, compelling commercial narratives • Experience working with and coordinating oversight of third-party contractors and consultants, such as PR agencies, freelance writers, and market research • Strong organizational and cross-functional collaboration skills • Ability to manage multiple concurrent launches and deliverables against deadlines • Ability to travel up to 25% • Preferred: Familiarity with health plan, TPA/Broker/ASO, or provider market dynamics • Preferred: Experience directing contractor or freelance support • No certification required

🏖️ Benefits

• Remote work eligibility • Quarterly travel to Avalon's corporate office in Tampa, Florida • Travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils

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