Senior Paid Media Analyst

Job not on LinkedIn

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $95k - $110k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Avalon Consulting Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1997

🤝 Non-profit

🌍 Social Impact

Consulting • Non-profit • Social Impact

Avalon Consulting Group is a consulting firm specializing in providing comprehensive omnichannel fundraising services primarily for nonprofits. They have partnered with prestigious institutions like the Smithsonian to offer digital services, direct mail solutions, and support for fundraising campaigns. Avalon emphasizes the strategic growth of nonprofits through enhanced donor engagement, ROI achievement, and storytelling. The company is dedicated to challenging and testing best fundraising practices to ensure successful programs while fostering a collaborative work environment that promotes personal and professional growth for its team. Avalon Consulting Group is known for its innovative strategies, creative approaches, and commitment to diversity, equity, inclusion, and belonging (DEIB).

📋 Description

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem • Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data • Analyze de-duplicated conversion data and support the development of multi-touch attribution models • Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows • Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases • Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance • Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization • Translate complex analytical findings into actionable recommendations for Digital and client teams • Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

🎯 Requirements

• 4-6 years of experience in digital analytics and paid media measurement and analysis • Experience working with paid media, email, web analytics, and digital marketing datasets • Advanced SQL/T-SQL skills and experience working with large, complex datasets • Experience building and maintaining Tableau dashboards and reporting solutions • Hands-on experience with ad server implementation, management, and reporting • Experience with ETL tools and data ingestion platforms such as Hevo, FiveTran, Windsor, Funnel, or similar • Experience identifying, troubleshooting, and resolving data discrepancies across reporting environments • Strong understanding of attribution methodologies, conversion tracking, and digital measurement frameworks

🏖️ Benefits

• employer-paid health insurance • employer-paid dental insurance • employer-paid vision insurance • generous paid leave • remote work reimbursements • employer-paid life insurance • employer-paid disability insurance • safe harbor 401(k) plan