Marketing Automation Analyst, Marketing Campaign Development

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $70 - $80 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

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Avispa

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Avispa is a workforce solutions firm (Avispa Technology) that provides staffing and recruiting services, including managed service provider (MSP) and employer-of-record (EOR) solutions. The company emphasizes handpicking contractors, strong candidate-company fit, generous compensation and benefits, and a communicative onboarding/recruitment process. Avispa highlights diversity, equity and inclusion as part of its recruiting approach and appears to serve corporate clients (B2B); the site references employee-facing tools like Employee Navigator and time/pay reporting.

📋 Description

• Build and maintain Data Cloud audiences, calculated insights, customer segments, Data Extensions, SQL queries, automations, and customer journeys for personalized, scalable marketing campaigns • Validate audience eligibility, data accuracy, personalization logic, and campaign functionality through comprehensive QA • Monitor campaign performance, troubleshoot automation and data integration issues, and resolve deployment challenges • Partner with Marketing Operations, Data Engineering, MarTech, and cross-functional marketing teams to translate business requirements into technical solutions • Support new platform capabilities and successful campaign execution • Document technical specifications, campaign configurations, and deployment processes • Follow governance standards, naming conventions, and change management practices • Support lifecycle marketing initiatives through customer segmentation, identity resolution, data modeling, and audience governance • Deliver relevant customer experiences across channels

🎯 Requirements

• 5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, SQL, Data Extensions, customer journeys, and marketing automation • 2+ years of experience with Salesforce Data Cloud or another enterprise Customer Data Platform (CDP) • Experience with audience creation, activation, segmentation, calculated insights, customer identity resolution, data modeling, and audience governance • Strong SQL skills with large relational datasets • Experience building customer segments, lifecycle campaigns, and personalized marketing experiences • Experience troubleshooting complex marketing automation and data integration issues • Excellent analytical, problem-solving, and communication skills • Ability to translate technical concepts for non-technical stakeholders • Ability to collaborate across cross-functional teams, document technical processes, and manage multiple priorities • Experience supporting lifecycle marketing, marketing operations, campaign testing, QA, governance, and deployment processes • Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications preferred • EST working hours preferred; CST working hours also acceptable

🏖️ Benefits

• Group Medical • Dental • Vision • Life insurance • Retirement Savings Program • PSL