Growth Marketing Manager

🕒 January 28

🦌 Connecticut, Maine, +11 more states – Remote

🦌 Connecticut – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $120k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Avive Solutions Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

⚕️ Healthcare Insurance

🔧 Hardware

Healthcare Insurance • Hardware

Avive Solutions Inc. is a company dedicated to improving cardiac arrest survival rates through innovative technology. They specialize in the development of AEDs (Automated External Defibrillators) with advanced connectivity features such as 911 integration, real-time data transmission, and wireless automation for maintenance. Their flagship product, the Avive Connect AED, is ultra-portable and designed for various settings including homes, schools, churches, gyms, and businesses. Avive aims to revolutionize emergency response to sudden cardiac arrest by making AEDs more accessible and user-friendly.

📋 Description

• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets. • Build and deploy regional playbooks that include: • - Local media outreach • - Community events and activations (e.g., CPR training, product demos) • - Co-branded campaigns with customers or civic partners • - Referral and advocacy programs tailored by market • Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support. • Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.). • Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.). • Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows. • Partner with Product Marketing to turn messaging into compelling, conversion-oriented content. • Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners. • Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments. • Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns. • Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics. • Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution). • Implement testing and learning processes for continuous improvement of both national and localized campaigns.

🎯 Requirements

• 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries. • Proven track record in designing and executing high-performing, multi-channel lead generation campaigns. • Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives. • Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta). • Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners. • Analytical and metrics-driven with a bias for action and experimentation. • Passion for mission-driven work and community impact.