Digital Marketing Associate

🔥 1 hour ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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Axena Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🏥 Healthcare

☁️ SaaS

💰 $9.4M Series A - Axena Health on 2024-06

Healthcare • SaaS

Axena Health is a medical device and digital therapeutics company offering the Leva Pelvic Health System, a single-user device and smartphone-connected program for supervised pelvic floor muscle training. Leva combines an intravaginal motion-sensor wand with app-based coaching and telehealth prescription workflow to treat stress, mixed and mild-to-moderate urgency urinary incontinence, overactive bladder, and chronic fecal incontinence in women. The company provides clinician resources, telehealth access for prescriptions, safety and warranty information, and targets patients, healthcare providers, and health plans. Axena’s product is clinically supported and positioned as a home-based, non-surgical first-line therapy for pelvic floor rehabilitation.

📋 Description

• Support the development of the digital marketing strategy and own execution across digital channels • Assist in the management of paid media campaigns including programmatic, geofencing, and paid social, working in close partnership with our media vendor • Monitor campaign performance across channels, flagging trends and surfacing observations to inform optimization decisions • Design and build patient-facing email campaigns, including one-off sends and broader nurture campaigns • Learn and support deployment of marketing campaigns in Salesforce • Own the patient-facing content calendar, ensuring blog, email, and social are planned and working together as a connected omnichannel effort • Support social media efforts including reviewing agency content, ensuring alignment to the content calendar, and contributing to channel planning • Develop briefs for blog content in partnership with clinical stakeholders, agencies, and AI tools, then manage the publishing process from PRC submission through scheduling and promotion • Support website management in partnership with our agency, keeping content current, accurate, and optimized • Identify opportunities to improve the website experience, with a focus on clarity and clear next steps • Provide executional support on HCP-facing digital campaigns as needed, including asset coordination and deployment support

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 1-2 years of experience in digital marketing, content marketing, or a related field • Foundational understanding of how digital channels work together including content, email, social, paid media, and web • Hands-on proficiency with Canva • Working knowledge of SEO fundamentals • Excellent written and verbal communication skills • Strong organizational skills with the ability to manage multiple deadlines and workstreams at once • Willingness to travel ~10%

🏖️ Benefits

• Equal opportunity employer committed to building a diverse and inclusive workplace • Professional development opportunities