Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🐻 Alaska, Colorado, +8 more states – Remote

🐻 Alaska – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote 🗿 South Dakota – Remote 🤠 Texas – Remote ☕ Washington – Remote 🦬 Wyoming – Remote

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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SofterWare, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤝 Non-profit

📚 Education

SaaS • Non-profit • Education

SofterWare, Inc. is a software company that builds and supports mission-focused, user-friendly applications—primarily cloud/SaaS products—for nonprofits, educational institutions, and childcare programs. Since 1981 it has developed fundraising software (DonorPerfect) and related payments technology to reduce administrative work and help organizations do good by being affordable, reliable, and easy to use. The company emphasizes social good, supporting nonprofits and schools with tools for fundraising, management, and payments.

📋 Description

• The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns. • This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution. • Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness. • Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing. • Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates. • Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues. • Maintain clean campaign architecture and consistent naming conventions across all accounts. • Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms. • Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects. • Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate. • Monitor campaign pacing, reach, frequency, and performance across active campaigns. • Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements. • Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly. • Maintain an organized asset library and delivery log for partner advertising placements. • Manage the creation, implementation, and governance of UTM parameters across paid media channels. • Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate. • Use Salesforce reports and campaign data to evaluate how paid media contributes to pipeline development and closed-won revenue. • Identify optimization opportunities and provide data-supported recommendations to improve campaign performance. • Ensure paid media traffic is accurately connected to Pardot forms, Salesforce campaigns, and related tracking systems.

🎯 Requirements

• Proficiency with Google Ads and Microsoft Ads • Proficiency with LinkedIn Campaign Manager and Meta Ads Manager • Working knowledge of GA4 and digital campaign measurement • Strong understanding of UTM tracking, tagging standards, and campaign attribution • Familiarity with Pardot and Salesforce preferred • Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing • Strong analytical and critical-thinking skills • Excellent organization and attention to detail • Ability to manage multiple campaigns, priorities, and deadlines simultaneously • Strong written and verbal communication skills • Ability to collaborate effectively across Marketing, Sales, and Marketing Operations teams

🏖️ Benefits

• Paid time off and volunteer days • Matching gifts program • Parental and military leave • 401(k) with employer match and profit sharing • Medical, prescription, vision, and dental coverage • Pre-tax dependent coverage and voluntary benefits • Short-term disability • Employee Assistance and Wellness Programs