Marketing Events Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Axway

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2001

🔌 API

🤝 B2B

💳 Fintech

💰 Post-IPO Equity on 2016-05

API • B2B • Fintech

Axway is a leader in enterprise integration solutions, helping organizations to build, publish, validate, and govern APIs across multiple environments. Their suite of products includes the Amplify Platform for API management, B2B integration services, and secure managed file transfer solutions. With over 25 years of experience, Axway supports various industries including banking and financial services, healthcare, and government by enhancing data security and facilitating digital transformation.

📋 Description

• Own the global events strategy and roadmap across internal and external programs • Build an event framework that aligns each event to clear business objectives, target audiences, messaging, and success metrics • Establish governance, planning processes, and playbooks to ensure consistency across regions while allowing flexibility to meet local market needs • Recommend the right mix of owned events, executive programs, webinars, and third-party sponsorships to support brand visibility, customer engagement, and demand generation • Lead the planning and execution of internal events such as company kickoffs, leadership meetings, employee engagement events, and strategic internal communications moments • Manage the company’s participation in trade shows, conferences, customer events, partner events, and sponsored programs • Work closely with Sales, Product Marketing, Corporate Communications, Brand/Creative, and Marketing Operations to align messaging, assets, audience strategy, and follow-up. • Define and track key event KPIs, including attendance, engagement, influenced pipeline, sourced pipeline, customer engagement, and ROI.

🎯 Requirements

• 5+ years of experience managing events in a B2B technology or software environment • Proven success leading both internal and external events, including executive programs, customer events, webinars, and third-party industry conferences • Strong project management skills with the ability to manage multiple deadlines, stakeholders, and budgets simultaneously • Excellent communication and stakeholder management skills, with confidence working across senior leadership, sales, and marketing teams • Strong vendor management and negotiation experience • Experience partnering with demand generation and marketing operations teams to connect events to pipeline and business outcomes • Familiarity with CRM and marketing technology platforms such as Salesforce, Marketo, HubSpot, webinar platforms, or similar tools • Strong attention to detail and a high bar for quality, brand consistency, and execution excellence • Willingness to travel as needed.

🏖️ Benefits

• Health coverage • Retirement plans • Paid time off • Flexible work • Career development • Competitive pay • Global culture perks