Senior Manager, Ad Operations, Yield

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $144k - $192.1k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

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Babylist

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🛒 Retail

💰 $40M Series C on 2021-11

eCommerce • Retail

Babylist is the leading vertical marketplace and commerce destination for baby products, driving purchase decisions for more than 8 million people each year. It utilizes robust proprietary data, patented technology, and unbiased editorial guidance to recommend expert-tested products to those starting their parenting journey. Babylist registries connect new parents with their community of family and friends who help plan, prepare, and shop for a child's arrival. Founded in 2011 by Natalie Gordon, Babylist has grown from a side project into a generational brand in the $67 billion baby products market.

📋 Description

• Own the supply side of Babylist Media's onsite and offsite advertising business • Own Koddi configuration, serving logic and delivery health across onsite placements including Registry, Feed and Shop • Assess the current stack in the first 90 days and deliver an ad-tech, inventory and yield roadmap • Set inventory rules for capacity, allocation and prioritization, partnering with Revenue Systems so Boostr and Koddi enforce them • Increase eCPM, fill and utilization from existing supply • Establish and manage the outsourced onsite ad operations partner, including SLAs, QA standards and escalation paths • Lead offsite distribution strategy across Meta, TikTok, YouTube, Pinterest and Babylist Connect • Build incident response to identify delivery issues before they result in make-goods • Own the roadmap from flat-fee sponsorships toward CPM-based selling and eventually self-serve buying • Lead the execution team while remaining hands-on in the ad server • Report to the Director of Revenue Operations

🎯 Requirements

• Sell-side experience at a publisher or retailer that owns and monetizes its inventory • Recent hands-on ad server administration experience, including line items, targeting, priorities and delivery rules • Understanding of ad server logic and tradeoffs, including priority tiers, competing demand, pacing, frequency and fill • Experience owning yield metrics including eCPM, fill, sell-through and utilization • Experience building inventory frameworks, including capacity planning, allocation and prioritization rules, and controls preventing overselling • Experience leading people and partners while remaining hands-on • Working knowledge of DSPs, SSPs, programmatic, identity and measurement • Ability to explain technical tradeoffs to Sales, Product and Finance in plain language • Comfort moving between strategy, vendor management and troubleshooting • Active use of AI to improve work output • Retail media experience is a big plus • Experience moving a direct-sold, flat-fee business toward CPM or programmatic selling is a plus • Familiarity with paid social distribution via Meta, TikTok, Pinterest and YouTube is a plus

🏖️ Benefits

• Annual bonus range of 20% to 25% • Competitive pay and meaningful opportunities for career advancement • Career progression and performance-based advancement • Company-paid medical, dental, and vision insurance • Retirement savings plan with company matching • Flexible spending accounts • Generous paid parental leave and PTO • Winter Wonder Week: the whole company takes a paid week off at the end of the year • Remote work stipend to set up your office • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning • Leading tools like Claude and ChatGPT from day one

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