Event Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $145k - $165k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎪 Events

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Backblaze

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

🛍️ eCommerce

🏢 Enterprise

💰 $5M Series A on 2012-07

Cloud Storage • eCommerce • Enterprise

Backblaze is a cloud storage company that provides scalable and secure data backup solutions for both businesses and individuals. Their B2 Cloud Storage service offers S3 compatible object storage, allowing users to easily protect and manage their data with transparent pricing. Backblaze specializes in automatic and unlimited backup services for computer systems, ensuring data protection and recovery options for users, while also supporting integration with applications for enhanced functionality.

📋 Description

• Develop and execute a comprehensive event strategy aligned with company and GTM objectives • Evaluate and prioritize event investments based on business impact, target audience, and ROI • Build annual and quarterly event plans supporting pipeline generation, customer engagement, brand awareness, and strategic partnerships • Identify new event opportunities and innovative audience engagement approaches • Own the complete event lifecycle from strategy, planning, budgeting, and execution through post-event analysis • Build integrated marketing campaigns around events with Demand Generation, Product Marketing, Content, Digital Marketing, Sales, and Customer Success • Define campaign objectives, messaging, target audiences, promotional plans, and success metrics • Ensure pre-event, onsite, and post-event engagement strategies • Serve as central program manager across Marketing, Sales, Product, Executive Leadership, Operations, Finance, Legal, and external vendors • Align stakeholders on goals, timelines, responsibilities, and deliverables • Manage agency and vendor relationships, timelines, and budgets • Enable internal teams with event plans, briefing materials, messaging, and follow-up processes • Deliver onsite experiences reflecting the company brand and creating customer engagement • Oversee venue selection, booth design, sponsorship execution, executive speaking opportunities, customer meetings, hospitality, and event operations • Anticipate risks and solve problems proactively for flawless execution • Define KPIs and success metrics for every event • Analyze pipeline contribution, influenced revenue, attendee engagement, meetings, customer outcomes, and ROI • Present post-event readouts with insights, recommendations, and optimization opportunities • Use data to improve event strategy, campaign performance, and budget allocation

🎯 Requirements

• 7+ years of experience managing B2B marketing events, field marketing, or integrated marketing programs • Ability to develop event strategy, not just execute logistics • Experience managing end-to-end integrated marketing campaigns • Experience managing international events • Strong project management skills and ability to manage multiple complex initiatives simultaneously • Experience partnering cross-functionally with Sales, Product Marketing, Demand Generation, Customer Success, Executive Leadership, and Operations • Analytical mindset with experience measuring marketing performance, pipeline impact, and ROI • Excellent communication and stakeholder management skills • Comfortable operating in a fast-paced, high-growth environment with evolving priorities • Willingness to travel as required

🏖️ Benefits

• Healthcare for family, including dental and vision • Competitive compensation and 401K • RSU grants for full-time employees • ESPP program • Flexible vacation policy • Maternity & paternity leave • MacBook Pro to use for work plus a generous stipend to personalize your workstation • Childcare bonus (human children only) • Fertility treatment and support • Learning & development program • Commuter benefits • Culture that supports a healthy work-life balance