Director of Marketing

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BAMKO

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

🛒 Retail

B2B • Marketing • Retail

BAMKO is a leading global provider of branded merchandise, awards and recognition programs, and custom uniform solutions. The company partners with businesses worldwide to deliver unique and practical products designed to enhance ROI on marketing campaigns, employee engagement programs, and brand awareness initiatives. With a strong global footprint, BAMKO designs, manufactures, and delivers award-winning merchandise that builds strong connections between brands and their customers, emphasizing sustainability and industry success. They offer comprehensive services in product design, in-house decoration, fulfillment and distribution, and product sourcing.

📋 Description

• Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels as appropriate • Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels • Personally build, manage, and optimize paid search and paid social campaigns, with direct day to day ownership of performance • Own landing page strategy and conversion rate optimization in partnership with the website and creative team, identifying and resolving conversion blockers • Run structured testing on ad copy, audience, bidding strategy, and landing pages, with clear hypotheses and documented learnings • Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and an honest read on what's working and what isn't

🎯 Requirements

• 7+ years of digital marketing experience with deep, hands on expertise in paid search and paid social, ideally in a B2B context • Proven track record building and running performance marketing programs from the ground up, including standing up campaigns and infrastructure in environments without mature existing systems • Deep, current knowledge of how Google Ads and LinkedIn actually perform today, including automated bidding strategies, audience signals, and how platform algorithms behave with broad versus narrow targeting • Experience marketing to small and mid sized businesses or D2C audiences is a strong plus, particularly performance marketing aimed at fast, self serve conversion paths • Familiarity with HubSpot or a similar marketing automation platform, and a working understanding of how marketing data connects to CRM and sales outcomes • A builder's mindset, genuinely energized by creating systems and processes that don't yet exist rather than only optimizing established programs • Excellent written and verbal communication skills, with the ability to present clearly to senior leadership • Bachelor's degree or equivalent practical experience

🏖️ Benefits

• medical • dental • vision • short and long-term disability • various paid time off programs • retirement plan with employer contribution