Senior Technical Product Manager – Identity

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🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $119.1k - $173k / year

⏰ Full Time

🟠 Senior

⚒️ Technical Product Manager (TPM)

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Basis Technologies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $25M Private Equity Round on 2021-04

Consulting • Logistics • Marketing

Basis Technologies is a company focused on streamlining and innovating the digital advertising industry. They offer a comprehensive platform that integrates and automates various aspects of digital advertising, including demand-side platforms (DSP), cross-device targeting, brand safety, fraud protection, and private marketplaces. The platform is designed to reduce operational complexity and manual effort by consolidating disparate systems and automating workflows. Basis Technologies also provides services such as media strategy, activation, consulting, and onboarding, along with education programs through their AdTech Academy. They emphasize efficiency, productivity, and collaboration within advertising operations, catering to enterprises looking for effective programmatic advertising solutions.

📋 Description

• Propose the product direction for platform and feature areas, supported by well-developed business cases • Identify which problems are worth solving and shape the solution space, focusing on identity graphs, identity spine, audiences, and measurement • Own feature specifications for platform-level capabilities, accounting for cross-system complexity, downstream application impacts, and operational and technical considerations across the Basis ecosystem • Validate complex or ambiguous feature proposals through proof-of-concept testing, data analysis, and direct engineering engagement • Drive engineering alignment on technically complex features and platform decisions, resolve trade-offs, and ensure development capacity is allocated to the right priorities • Identify and evaluate opportunities with external partners or internal product teams and own delivery of enhancements end-to-end • Establish monitoring for identity- and audience-related feature effectiveness, including match rates and identity stability • Provide clarity to other teams on the roadmap and plans • Create artifacts describing the campaign and customer data ecosystem for communication across leadership, product, design, and engineering, while building a reusable knowledge base • Work continuously with QA to enhance Platform validation coverage • Collaborate with market research, cross-departmental stakeholders, engineers, designers, and QA • Monitor the impact of feature rollouts and measure returns on product investments

🎯 Requirements

• 5+ years of product management experience in ad tech, identity, or martech platform-focused products • Strong technical understanding of identity and addressability signals, including MAIDs, cookies, and common industry identity frameworks such as UID2 • Expertise in identity resolution, including matching strategies, coverage/accuracy tradeoffs, and measurement impact • Experience writing detailed product and technical specifications • Capable of working with engineers on technical design tradeoffs including platforms, frameworks, scalability, and performance • Experience with the entire development cycle or projects in a fast-paced workplace • Strong knowledge and experience with relational databases and SQL • Resourceful and self-reliant • Commitment to creating inclusive, respectful environments where all voices are valued and supported • Thoughtful approach to collaboration, design, and decision-making prioritizing equity, access, and continuous learning • Identity product experience for AdTech/MarTech and knowledge of applicable regional and state privacy regulations such as GDPR, CCPA, COPPA, and ATT are bonus points • Understanding of operating-system and network fundamentals, including browser request lifecycle, mobile/desktop OS, and network protocols, is a strong plus • Identity, education, and employment history verification required for all hires

🏖️ Benefits

• Flexible work week • 401k/RRSP matching • Mental health support • Paid sabbaticals • Generous parental leave • Flexible work options • Competitive benefits • Remote, hybrid, or on-site work options across the U.S. and Canada • Flexible work options across the U.S. and Canada

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