Associate Product Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

⚪️ Entry-level

🎁 Product Marketing

Where this job comes from

Posted on Bask Health's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of Bask Health

Bask Health

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Support product marketing initiatives across Bask Health's software platform. • Assist with developing product positioning and messaging. • Research customer needs, business challenges, and software purchasing considerations. • Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms. • Organize competitive findings into clear summaries and comparison materials. • Help prepare product launch briefs, announcements, and supporting resources. • Track launch deliverables, deadlines, and stakeholder feedback. • Collaborate with product managers to understand new features and updates. • Work with engineers and designers to gather accurate product information. • Draft customer-facing feature descriptions and product overviews. • Assist with creating product presentations and sales enablement materials. • Help develop customer education resources and onboarding content. • Support website and landing page copy for product-related features. • Research how customers use different platform capabilities. • Gather customer feedback from sales and customer success teams. • Help identify recurring customer questions and product objections. • Support the development of messaging that addresses customer needs. • Assist with preparing product demonstrations and feature walkthroughs. • Help maintain product marketing documentation and messaging libraries. • Organize research notes, product information, and launch materials. • Support internal communications about product updates and launches. • Help ensure product marketing materials use accurate and consistent terminology. • Coordinate feedback and revisions across internal stakeholders. • Assist with analyzing product launch results and customer engagement. • Track relevant product adoption and marketing performance indicators. • Research industry trends related to SaaS, e-commerce, telehealth, and AI. • Contribute ideas for improving product messaging and customer education. • Take ownership of assigned projects while learning from experienced team members.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or a related field, or equivalent practical experience. • Recent graduate or early-career professional with approximately 0–2 years of relevant experience. • Strong written communication skills. • Ability to explain ideas clearly and concisely. • Interest in product marketing, software products, and technology. • Willingness to learn how complex software platforms work. • Strong research and information-gathering skills. • Ability to organize information and summarize key findings. • Strong attention to detail and accuracy. • Good organizational and time management skills. • Ability to manage multiple assignments and deadlines. • Comfortable working with spreadsheets, presentations, and written documents. • Ability to communicate professionally with different stakeholders. • Strong analytical thinking and problem-solving skills. • Willingness to ask questions and seek clarification when needed. • Ability to incorporate feedback and improve work. • Comfortable collaborating with cross-functional teams. • Ability to work independently on clearly defined assignments. • Interest in understanding customer needs and business challenges. • Willingness to learn about B2B SaaS and customer journeys. • Strong initiative and a sense of ownership over assigned work. • Adaptability in a changing software environment. • Ability to learn new tools and processes quickly. • Commitment to producing accurate, well-organized work. • Nice to Have: Internship experience in product marketing, marketing, product management, or business operations. • Nice to Have: Academic projects involving product positioning or go-to-market planning. • Nice to Have: Experience conducting market or competitive research. • Nice to Have: Familiarity with B2B SaaS business models. • Nice to Have: Interest in e-commerce and direct-to-consumer businesses. • Nice to Have: Familiarity with Shopify, website builders, or merchant software. • Nice to Have: Experience creating presentations, marketing materials, or product content. • Nice to Have: Familiarity with Google Workspace, Microsoft Office, or similar productivity tools. • Nice to Have: Experience using Notion, Figma, Canva, or related collaboration tools. • Nice to Have: Basic understanding of customer acquisition and retention. • Nice to Have: Familiarity with product analytics or marketing performance metrics. • Nice to Have: Experience participating in student organizations or entrepreneurial projects. • Nice to Have: Experience running a small online business or e-commerce store. • Nice to Have: Familiarity with healthcare technology or telehealth platforms. • Nice to Have: Interest in artificial intelligence and emerging software products. • Nice to Have: Experience writing technical or educational content. • Nice to Have: Familiarity with customer interviews or survey research. • Nice to Have: Experience collaborating on cross-functional academic or internship projects. • Nice to Have: A portfolio of writing samples, presentations, or marketing projects. • Nice to Have: Interest in developing a long-term career in product marketing.

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