Senior Growth Marketing Specialist

🕒 May 30

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🧬 Biotechnology

🔬 Science

Biotechnology • Science

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives • Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels • Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion • Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners • Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities • Execute ABM programs focused on strategic enterprise and high-priority target accounts • Monitor engagement trends and campaign performance across target accounts • Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies • Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership • Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing • Proven experience executing integrated marketing campaigns with measurable pipeline impact • Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies • Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution • Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting • Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs • Strong analytical, organizational, and project management skills • Excellent communication and cross-functional collaboration abilities.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work arrangements • Paid time off • Professional development opportunities