Associate Director, Global Marketing Management – Blood Culture, Sepsis

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🔥 4 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $146.1k - $233.8k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Lead the global marketing strategy and tactical execution for the BACTEC portfolio • Commercialize the BD BACTEC™ FXI Culture System to acquire, retain, and expand customers • Develop and implement global marketing tools and initiatives to drive product adoption • Track sales funnel activity, product revenue impact, and category share growth • Lead the global marketing plan for blood culture, sepsis, and bloodstream infections • Develop pricing, positioning, messaging, and tactical plans across regions • Lead global commercialization teams for new product launches • Analyze industry, market, policy, and social trends to identify market and customer needs • Champion brand strategy and manage portfolio branding and marketing campaigns • Partner with product management on portfolio strategy, roadmap, and priorities • Collaborate with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development, and other functions • Align strategies with product management to achieve Microbiology Segment and Advanced Diagnostic Solutions growth objectives

🎯 Requirements

• At least a bachelor's degree; advanced degree preferred • At least 7 years of related functional experience and marketing leadership in the medical device and/or life sciences industry • Experience in Microbiology and/or Infectious Diseases preferred • General knowledge of the diagnostics/life sciences market • Demonstrated track record in product launches and commercial execution • Experience identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategy, and go-to-market models and strategies • Ability to develop and implement commercial strategies, convert them into tactical marketing plans, and deliver results • Ability to understand and translate complex scientific, clinical, and technical information into customer-relevant marketing benefits • Ability to manage and drive multiple competing projects across functions and regions • Ability to develop strong relationships with regions and functions • Strong leadership presence, influencing skills, and ability to facilitate successful execution • Ability to work across global regions at executive and tactical sales/marketing levels • Flexibility to travel globally up to 30% of the time

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Competitive compensation and benefits programs • Learning, growth and development opportunities • Flexible workplace arrangements for remote or field-based positions • Equal opportunity employment