Associate Director, Point of Care Marketing

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🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $146k - $233k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $24M Grant on 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals • Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions • Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution • Drive demand through events, digital marketing, targeted advertising, and partner programs • Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance • Advocate for internal and external customers, ensuring product, service, and business requirements are met

🎯 Requirements

• Bachelor’s degree in scientific, engineering, or marketing fields required • 7+ years in marketing and business development, preferably in the point of care segment and or pharmaceutical or analytical instrumentation/software/services sector • Proven ability to lead from the front with minimal direct support, develop talent, and collaborate across global and local teams • Strong interpersonal skills, customer focus, and strategic thinking • Ability to travel up to 30%

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options