Director of Marketing, Molecular Diagnostics

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Lead global marketing strategy and execution for the molecular diagnostics solutions portfolio across Women’s Health and Infectious Disease • Develop and deploy global go-to-market strategies, positioning, messaging, campaign frameworks, and launch activation plans • Drive demand generation and funnel acceleration through integrated marketing programs, digital and field campaigns, and customer engagement strategies • Partner with regional commercial leaders on tools, content, training, and sales enablement resources • Partner with Product Management to align marketing strategies, campaigns, launch plans, portfolio priorities, roadmap timing, product claims, and customer value propositions • Lead global launch commercialization readiness for new offerings • Use market insights, customer feedback, funnel analytics, competitive intelligence, and campaign performance data to refine strategies and identify growth opportunities • Build relationships with customers, key opinion leaders, and external stakeholders • Partner with Medical and Scientific Affairs, Clinical, Regulatory, and Legal stakeholders to ensure accurate and compliant promotional content • Drive performance through marketing planning, budget management, KPI tracking, and operating rigor • Lead and develop a high-performing global marketing team

🎯 Requirements

• Ten or more years of progressive marketing, commercial, or go-to-market leadership experience in molecular diagnostics, IVD, medical devices, life sciences, or adjacent regulated healthcare markets • Experience leading and developing high-performing teams in matrixed global organizations • Demonstrated success developing global marketing strategies and delivering measurable business impact across complex global markets • Strong strategic and organizational leadership skills • Ability to set direction, lead through transformation, simplify complexity, and build alignment across senior cross-functional stakeholders • Deep customer orientation • Ability to engage credibly with key opinion leaders, laboratory leaders, clinical stakeholders, external partners, and senior executives • Proven ability to influence without authority across product management, R&D, regions, medical and scientific affairs, regulatory, finance, and commercial teams • Excellent executive communication, storytelling, and decision-making skills • Experience working across global regions and varying market maturity levels • Experience in regulated diagnostic environments is strongly preferred • Flexibility to travel globally up to 30% of the time

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Competitive compensation and benefits programs • Learning, growth, and development opportunities • Face-to-face collaboration supporting learning, progress, and success • Equal Opportunity Employer