Global Product Marketing Manager, Flow Cytometry Automation

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $143.3k - $236.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $24M Grant on 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems • Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets • Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies • Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration • Equip regions to localize execution while maintaining global consistency • Own KPIs and dashboards to track program performance and market penetration • Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments • Craft differentiated messaging and positioning that resonates with key customer personas • Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales • Partner with regional teams to localize global campaigns for maximum local impact • Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel • Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation • Partner with regional leaders and sales to drive market penetration and revenue growth • Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption • Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation • Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share • Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies • Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

🎯 Requirements

• Bachelor's in Life Sciences, Business, or related field • At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation • Flow cytometry and laboratory automation experience required • Proven track record building and executing global marketing programs that drive commercial results • Sharp analytical skills with the ability to synthesize customer insights into actionable strategies • Advanced PowerPoint, Think-Cell, Word and Excel proficiency • Experience with PowerBI, SFDC, and ServiceMax • Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels • Strong cross-functional leadership, change management, and problem-solving skills • Ability to travel up to 25%

🏖️ Benefits

• competitive package of compensation and benefits programs