Senior Product Marketing Manager

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NovoEd

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

📚 Education

☁️ SaaS

👥 HR Tech

Education • SaaS • HR Tech

NovoEd is an AI-enabled talent development platform designed to enhance employee training and organizational effectiveness. It focuses on providing customizable learning experiences that drive leadership development, employee onboarding, and functional upskilling through innovative tools and technologies. With a commitment to building future-ready talent, NovoEd offers a comprehensive solution for enterprises and training providers to transform their workforce and achieve measurable business outcomes.

📋 Description

• Develop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them • Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth • Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings • Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy • Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials • Partner with product managers and developers to bring new features and products to market • Lead cross-functional operational readiness teams to price, position, and sell new products • Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities

🎯 Requirements

• Bachelor’s degree • 7+ years of professional non-internship marketing experience • Experience marketing solution-oriented SaaS businesses into large enterprises • Experience in workforce education or marketing to Enterprise HR is highly desired • Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events • Experience using data and metrics to drive improvements and show results • Experience driving direction and alignment with cross-functional teams.

🏖️ Benefits

• Fun remote social events • Annual in-person all-company meeting • Paid Parental Leave • Flexible vacation days • Comprehensive health care coverage • Phone, internet, work-from-home reimbursements