B2B GTM Manager

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $110k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Lumen Energy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

⚡ Energy

🏠 Real Estate

💸 Finance

Energy • Real Estate • Finance

Lumen Energy is a company focused on unlocking solar funding opportunities and providing end-to-end solar solutions for commercial real estate. The company partners with organizations to provide solar feasibility assessments, manage solar projects, and incorporate solar strategies in real estate development cycles. Lumen Energy's platform offers solar performance monitoring, ESG reporting, and financing options to optimize the implementation and management of solar energy solutions in real estate portfolios. The company aims to decarbonize and add value to real estate properties by making solar energy a profitable and manageable investment.

📋 Description

• Own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline. • Build the playbook, run the plays, measure everything, then scale what's working. • Own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact. • Execute and optimize multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM. • Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.

🎯 Requirements

• ~5–7 years in B2B growth, lead gen, GTM, ABM, or sales development with demonstrated growth and increasing scope of responsibility • Comfortable selling to sophisticated institutional buyers — long sales cycles, multiple stakeholders, complex products. • Expert-level CRM proficiency: we use HubSpot but any comparable marketing automation platform will translate; familiarity with AI-powered SDR tools and modern outbound stacks. • Strong written instinct: outbound copy, ad copy, landing pages, sales enablement.

🏖️ Benefits

• Comprehensive health, dental, and vision insurance • 401(k) plan • Flexible PTO • Remote work flexibility • Professional development budget • Equipment and home office stipend • Mission-driven work accelerating the clean energy transition