Product Marketing Manager

🕒 June 11

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 55%

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Logo of GuidePoint Security

GuidePoint Security

201 - 500 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

GuidePoint Security is a cybersecurity firm offering consulting, engineering, and managed services to help organizations secure their digital assets. The company specializes in application security, cloud security, data protection, email security, threat intelligence, and identity and access management. With solutions tailored to various platforms including AWS, Microsoft, Google Cloud, and OT environments, GuidePoint Security aims to enhance cybersecurity resilience for both enterprise and government clients. They focus on integrating advanced security technologies and providing expertise in risk assessment, compliance, and security awareness education, helping clients navigate complex cybersecurity challenges and improve their security posture.

📋 Description

• Translate technical content from subject matter experts into engaging collateral that clearly articulates how solutions address cybersecurity problems • Drive thought leadership messaging and positioning for assigned offerings • Create differentiated, value-based content and collateral based on competition and buyer personas • Craft Offer messages for marketing channels and activities • Lead content development and go-to-market strategy for new and existing offerings • Write or review marketing copy, web page copy, sales collateral, blogs, whitepapers and videos • Collaborate with various teams to align communications and goals • Conduct market and competitive analysis to position services • Contribute to blog strategy and content creation • Manage the Digital Asset Management platform and maintain current content and source materials in the central repository • Report to the Director of Product Marketing as part of the corporate marketing team

🎯 Requirements

• 3–5 years of cybersecurity product marketing experience, with previous cybersecurity experience required • Experience in an information security company or B2B SaaS technology organization • Demonstrated success in value-based messaging and competitive positioning • Excellent written and verbal communication skills • Relevant subject matter expertise in cybersecurity products, services and industry • Understanding of how products/services are sold and the seller-enablement toolkit required • Ability to influence cross-functional teams and work collaboratively • Detail-oriented and organized multitasker able to execute multiple projects and initiatives simultaneously • Preferred experience in social media, various content types, digital marketing campaign support and web content writing • Sedentary work capability • Ability to perform substantial wrist, hand and/or finger movement for a minimum of 8 hours daily • Close visual acuity for computer terminal viewing and/or extensive reading for a minimum of 8 hours daily • Ability to travel 10–15%

🏖️ Benefits

• Remote workforce primarily (U.S. based only) • Group Medical Insurance options: Zero Deductible PPO Plan with GuidePoint paying 90% of employee premiums and 70% of family premiums, or High Deductible Health Plan with HSA with GuidePoint paying 100% of employee premiums and 75% of family premiums • HSA contribution of $850 per employee annually or $1,750 per family annually • Group Dental Insurance with GuidePoint paying 100% of employee premiums and 75% of family premiums • 12 corporate holidays • Flexible Time Off (FTO) program • Healthy mobile phone and home internet allowance • Eligibility for retirement plan after 2 months at open enrollment • Pet Benefit Option • Collaboration, mentorship and guidance opportunities

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