Product Manager, Marketing Technology

🔥 3 hours ago

🇺🇸 United States – Remote

💵 $117.8k - $188.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

🏥 Healthcare

🏭 Manufacturing

⚕️ Healthcare Insurance

💰 $24M Grant on 2020-07

Healthcare • Manufacturing • Healthcare Insurance

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Lead the product management lifecycle from ideation to launch, aligning with company goals and customer needs • Understand customers, technology, processes, and business goals to develop technology-driven solutions • Develop and maintain a product roadmap, prioritizing features based on market research, customer feedback, and business objectives • Own the product lifecycle, including feature delivery, adoption metrics, feedback, and communication of product strategy • Manage research, design, proposals, prioritization, implementation, and post-launch maintenance • Coordinate with Digital Marketing, Digital Technology, Business Intelligence, engineering, marketing, sales, and customer support teams • Guide cross-functional teams through discovery, iterative design, and agile development • Build relationships with internal and external partners • Communicate product vision, strategy, and progress to stakeholders and senior leadership • Define and track KPIs to measure product success and drive continuous improvement • Develop and enhance the platform to implement testing strategies and execution plans for customer marketing programs • Optimize customer marketing program performance through A/B testing and related methods

🎯 Requirements

• Bachelor’s degree or equivalent experience in Business, Computer Science, or Engineering • 5+ years of Software product management experience • 5+ years’ experience designing and building on CRM platforms • Experience with Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar • 5+ years’ experience working in a collaborative Agile environment • Experience leading remote teams through grooming, planning, and daily stand-ups • 3+ years managing, supporting, and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack • Mature interpersonal skills to guide interactions with design, engineering, marketing, sales, customer service, and legal partners • Highly analytical abilities to synthesize complex and diverse information • Experience with group presentations and conducting meetings • Ability to articulate ideas clearly verbally • Track record of identifying and resolving problems in a timely manner • Ability to gather and analyze information skillfully • Preferred: experience with business intelligence and data warehouse tools • Preferred: experience with customer journey mapping and personalization strategies using Salesforce Data Cloud or similar tools • Preferred: familiarity with API integrations and marketing technology architecture • Preferred: healthcare industry experience and understanding of HIPAA/HITECH regulations and guidelines for securing ePHI data

🏖️ Benefits

• Annual Bonus • Medical coverage • Health Savings Accounts • Flexible Spending Accounts • Dental coverage • Vision coverage • Hospital Care Insurance • Critical Illness Insurance • Accidental Injury Insurance • Life and AD&D insurance • Short-term disability coverage • Long-term disability insurance • Long-term care with life insurance • Anxiety management program • Wellness incentives • Sleep improvement program • Diabetes management program • Virtual physical therapy • Emotional/mental health support programs • Weight management programs • Gastrointestinal health program • Substance use management program • Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit • BD 401(k) Plan • BD Deferred Compensation and Restoration Plan • 529 College Savings Plan • Financial counseling • Baxter Credit Union (BCU) • Daily Pay • College financial aid and application guidance • Life Balance Programs • Paid time off (PTO), including all required State leaves • Educational assistance/tuition reimbursement • MetLife Legal Plan • Group auto and home insurance • Pet insurance • Commuter benefits • Discounts on products and services • Academic Achievement Scholarship • Service Recognition Awards • Employer matching donation • Workplace accommodations • Adoption assistance • Backup day care and eldercare • Support for neurodivergent adults, children, and caregivers • Caregiving assistance for elderly and special needs individuals • Employee Assistance Program (EAP) • Paid Parental Leave • Support for fertility, birthing, postpartum, and age-related hormonal changes • Bereavement leaves • Military leave • Personal leave • Family and Medical Leave (FML) • Jury and Witness Duty Leave