Senior Content Strategist, Search Innovation

🔥 1 hour ago

🏈 Alabama, California, +17 more states – Remote

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $135k - $150k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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BEGiN

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

Education • B2C

Begin is a company that offers award-winning learning programs designed for children, focusing on play-based learning. The company provides resources such as digital apps, hands-on kits, and premium subscriptions to support developmental milestones for young learners, with a special emphasis on emotional well-being. Partnering with known brands like Sesame Street, Begin also offers podcasts for parents to gain fresh perspectives on raising children. Their programs cover a variety of educational themes, including kindness, friendship, and curiosity, aiming to turn children's milestones into magical moments of learning and exploration.

📋 Description

• Lead the end-to-end content strategy for Begin's content ecosystem. • Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis. • Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities. • Establish scalable content frameworks that support expertise, trust, and authority. • Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences. • Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms. • Build content programs that increase visibility across both traditional search results and AI-generated answers. • Design content structures optimized for both human audiences and AI-powered retrieval systems. • Develop content formats that improve discoverability in answer engines and generative search experiences. • Partner with subject matter experts to transform educational expertise into highly discoverable content assets. • Experiment with AI-assisted content workflows that improve speed, quality, and scale. • Analyze search behavior, audience needs, and content performance to identify growth opportunities. • Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments. • Monitor competitive landscapes and evolving discovery trends. • Partner with Product, Marketing, Design, Learning, and Engineering teams. • Advocate for content-first thinking throughout the organization. • Align content investments with acquisition, engagement, and retention goals. • Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility. • Establish measurement frameworks that connect content impact to business outcomes. • Continuously optimize content portfolios based on audience behavior and performance insights.

🎯 Requirements

• 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact. • Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition. • Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning. • Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4. • Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences. • Strong analytical skills with the ability to translate performance data into actionable content strategies. • Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts. • Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.

🏖️ Benefits

• Comprehensive health coverage including medical, dental, and vision. • 401(k) to support your long-term financial goals. • Company-paid life insurance and disability coverage. • Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents. • Flexible PTO and sick time that we actually encourage you to use. • Extensive holiday schedule, including company-wide week-long breaks in both summer and winter. • A supportive, collaborative team working on products that make a meaningful impact for families.