Senior Manager, Social and Creator Marketing

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $175k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BetterHelp

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2013

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

BetterHelp is the world's largest online therapy service, offering professional, licensed, and vetted therapists to help with a range of issues including depression, anxiety, relationships, trauma, and more. The platform allows users to communicate with therapists via text, chat, phone, and video sessions, providing convenience and flexibility similar to traditional in-office therapy. BetterHelp matches users with licensed providers such as psychologists, licensed professional counselors, and clinical social workers, and offers therapy solutions for individuals, couples, and teens.

📋 Description

• Own BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels • Build an audience-first distribution model • Translate brand strategy into platform-native programs and always-on content • Develop organic amplification strategies for major brand moments • Lead owned social strategy across Instagram, TikTok, YouTube, and LinkedIn • Lead creator and influencer strategy and build creator, cultural voice, community, and partner relationships • Identify emerging distribution opportunities • Develop long-form and search-driven brand content strategy, including YouTube, podcasts, SEO/AEO • Create an international organic distribution strategy • Lead organic brand activations and cultural moments • Connect organic, earned, and paid distribution • Partner with Growth and Paid Social teams on amplification and performance insights • Develop measurement frameworks for organic brand impact • Manage and mentor a growing team • Manage budgets and external partners • Build scalable operating systems, playbooks, compliance guardrails, measurement systems, and AI-assisted workflows • Partner with Legal and Compliance on social, creator, and organic content frameworks • Monitor culture, media, platforms, creators, communities, and distribution models

🎯 Requirements

• Experienced brand marketer and content distribution strategist • Experience leading organic brand presence and distribution across social, creators, partnerships, community, long-form content, PR amplification, and emerging platforms • Strong understanding of channels and audiences • Strong creative instincts • Experience with Instagram, TikTok, YouTube, and LinkedIn • Experience with creator and influencer strategy • Experience developing long-form and search-driven content, including YouTube, podcasts, SEO/AEO • Experience creating international organic distribution strategies • Experience developing measurement frameworks for organic brand impact • Experience managing and mentoring teams • Experience managing budgets and external partners • Experience building scalable operating systems, compliance guardrails, measurement systems, and AI-assisted workflows • Experience partnering with Legal and Compliance across US and international markets

🏖️ Benefits

• Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • Any piece of hardware or software that will make you happy and productive • Performance bonus • Travel expenses covered for required office visits and company offsite • Reasonable accommodations for those under unique circumstances who cannot travel