Account Based Marketing Manager

Job not on LinkedIn

🔥 6 hours ago

🏄 California, Virginia – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Logo of Virtualitics

Virtualitics

51 - 200 employees

Founded 2016

🎖️ Defense

🤖 Artificial Intelligence

☁️ SaaS

🔥 Funding within the last year

💰 $15M Debt Financing - Virtualitics on 2025-09

Defense • Artificial Intelligence • SaaS

Virtualitics is an AI-native software company that provides readiness and decision-support solutions purpose-built for defense organizations. Their flagship product, Virtualitics Iris, combines generative AI and specialized readiness AI agents to analyze fragmented readiness data and accelerate decisions across maintenance, materiel, personnel, supply chain, and mission modernization domains. Deployed across U. S. military services and grounded in research origins tied to Caltech and NASA JPL, Virtualitics emphasizes operational, mission-aware AI delivered as a platform to reduce analysis time, predict failures, and produce actionable courses of action for defense customers.

📋 Description

• Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs). • Partner with GTM stakeholders to build account-based marketing plans aligned with each pod's mission priorities and procurement cycle. • Plan and run integrated ABM campaigns across prioritized marketing channels for named accounts. • Represent Virtualitics at government- and defense-focused events, managing pre-, onsite-, and post-event activations and amplification. • Maintain account engagement and pipeline influence views in Salesforce Marketing Cloud Account Engagement and report program performance to GTM stakeholders. • Develop tailored content and enablement assets, including one-pagers, case studies, and presentations, with GTM, tech/product, and mission success teams. • Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.

🎯 Requirements

• 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences. • Demonstrated experience building and running multi-channel ABM programs against named account lists. • Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations. • Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals. • Willingness to travel to industry conferences and events [up to 25%]. • Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas. • Prior experience at a company serving defense, national security, or critical infrastructure customers. (Preferred) • Experience marketing to or within Federal Systems Integrators (FSIs). (Preferred) • Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms. (Preferred) • Bachelor's degree in marketing, communications, or a related field, or equivalent experience. (Preferred) • Must provide one writing sample during interview process. • Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred. • Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations. • A data-driven approach to measuring ABM program impact on pipeline and revenue. • Comfort operating independently in a remote, fast-moving environment. • Fluency in the operational and mission context of defense and national security customers.

🏖️ Benefits

• Meaningful equity participation • Fully paid medical, dental, and vision coverage for you and your dependents • Unlimited PTO • Flexible work arrangements • Remote flexibility • Hybrid options for team members based in the Los Angeles or Washington, DC areas

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