Lifecycle Marketing Manager

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $105k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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📋 Description

• Own Splash's lifecycle strategy across new user onboarding, activation, conversion, retention, reactivation, and VIP • Build journey maps and sophisticated user journeys in Braze Canvas using sport, contest type, deposit history, recency, and behavior logic • Build the lifecycle calendar around major sports events and align messaging to high-entry moments • Partner with the Senior Growth team on cohort-based testing strategies to improve 30-day and 90-day retention • Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks • Own lifecycle copy and maintain the Splash brand voice • Work with compliance to review copy before launch • Brief design and collaborate on visual assets to improve open rates and click-through • Manage segmentation across the Segment, Snowflake, and Braze stack • Own lifecycle reporting, including open rates, CTR, conversion rate, unsubscribe rate, retention impact, and incremental revenue • Run structured A/B tests on subject lines, send times, segmentation, offers, and creative • Partner with the Data Analyst on attribution clarity and incrementality measurement • Identify retention leaks and ship campaigns to address them • Report to the Lifecycle & Retention Marketing lead • Partner with paid media, content, product, Senior Growth, design, compliance, and data teams

🎯 Requirements

• Minimum 3 years of hands-on lifecycle, CRM, or retention marketing experience in a consumer app, gaming, DTC, or fintech environment • Deep Braze expertise, including building Canvases, designing segments, running multivariate tests, and shipping at volume • Strong copywriting instincts for push notifications, email, and in-app messages • Fluency in segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers • Comfortable in data; able to pull segment sizes, read performance reports, and build dashboards independently • Strong understanding of retention dynamics in a consumer app, including activation, repeat rate, and churn • High degree of personal agency • Daily use of AI tools for copywriting, segmentation analysis, journey ideation, and reporting • Avid sports fan with familiarity with sports culture • Passion for fantasy sports and real-money contests is a major plus • Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is nice to have • Familiarity with Segment, Snowflake, dbt, and the modern data stack is nice to have • Experience marketing to a sports betting, DFS, or real-money gaming audience is nice to have • SQL skills strong enough to pull your own segments is nice to have • Background scaling a lifecycle program from early stage to mature at a consumer app is nice to have

🏖️ Benefits

• Potential to earn equity in the company • Medical, Dental, & Vision Insurance • 401K/Retirement Plan Options • Flexible PTO • Annual company retreats & team offsites • A work from home stipend • Frequent company-wide games with cash prizes • An exciting opportunity to be a part of the fast-growing fantasy sports industry

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