Senior Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $160k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BiOptimizers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

BiOptimizers is a company dedicated to optimizing health and fitness through a variety of supplements. Founded by two trainers with a passion for helping others achieve their health goals, BiOptimizers offers products that enhance digestion, nutrient absorption, gut health, stress management, and overall well-being. Their product lineup includes enzymes, probiotics, magnesium supplements, and other health-enhancing formulations. With a commitment to quality, research, and effective natural ingredients, BiOptimizers aims to provide the best possible products for health enthusiasts, biohackers, athletes, and anyone looking to improve their health.

📋 Description

• Own new-subscriber acquisition at or below target CAC, including spend and outcomes • Manage paid acquisition daily across Meta and Google • Scale profitable spend as quickly as the CAC target allows • Own acquisition offers and funnels, including first-order offers, subscribe-and-save mechanics, and checkout • Optimize subscription take-rate, first-order margin, and payback • Build and manage the creative and landing-page system that converts cold traffic into subscribers • Partner with creative and front-end development teams • Develop a repeatable creator-content testing pipeline • Graduate winning organic concepts into paid ads • Expand into upper-funnel video and TV, including linear and CTV, as the account scales • Measure video and TV spend for true incrementality • Contribute to BiOptimizers’ mission of biologically optimizing human health • Report into marketing leadership

🎯 Requirements

• 7+ years of hands-on, in-platform paid acquisition experience for a DTC or consumer brand • Proven track record of acquiring new customers profitably at a target CAC and scaling spend without compromising economics • Subscription or recurring-revenue acquisition experience strongly preferred • Deep, hands-on Meta Ads management, including campaign structure, Advantage+ Shopping, broad targeting, creative testing, and budget scaling • Understanding of Meta’s Andromeda retrieval engine, CAPI/server-side signal quality, audience consolidation, and creative volume • Hands-on Google Ads management across Search, Performance Max, and YouTube • Experience with asset group construction, search-term mining, brand versus non-brand separation, and negative keyword discipline • Working knowledge of linear TV and/or connected TV buying and incrementality measurement • Strong command of landing-page and advertising message match, page speed, page structure, conversion rate, and downstream ad performance • Ability to specify, test, and iterate on landing pages • Working understanding of full-funnel creative and funnel-stage intent • Working knowledge of TikTok as a growth channel • Ability to build creator-content testing systems, source and brief creators, test organic content, and graduate winning concepts into paid ads • Fluency in data-driven decision-making and A/B testing • Comfortable with Google Analytics and attribution platforms • Bachelor’s degree in Marketing, Business, or a related field, or equivalent hands-on experience • Preferred: experience scaling subscriber acquisition for a consumer wellness or supplement brand • Preferred: experience with subscription platforms such as Recharge and optimizing subscribe-and-save offers and churn • Preferred: experience designing and reading geo holdout or incrementality tests • Preferred: familiarity with omnichannel dynamics involving DTC, Amazon, and retail

🏖️ Benefits

• Fully remote position • Flexible work arrangements across time zones • Flexible working hours • Globally distributed team • Equal Opportunity Employer