Principal Field Marketing Manager

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $87.7k - $114.2k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Blackbaud

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments. • Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return. • Use approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences. • Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships, and identify customer or advocate voices. • Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management. • Connect each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans. • Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations. • Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention. • Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return. • Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results. • Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.

🎯 Requirements

• Demonstrated success connecting event investment to pipeline and revenue outcomes. • Strong project, budget, vendor, stakeholder, and onsite management skills. • Experience partnering closely with Sales, Demand Generation, Content, and industry experts. • Ability to activate approved product and industry narratives without creating new product positioning or claims.

🏖️ Benefits

• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program

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