Director, Lifecycle Marketing

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $135k - $206k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Apartment List

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🏠 Real Estate

👥 B2C

🏪 Marketplace

Real Estate • B2C • Marketplace

Apartment List is an online platform that helps individuals find apartments for rent across the United States. The service simplifies the apartment search process by offering tools such as cost of living and rent calculators, personalized rental matches, and transparent pricing, including promotional offers for renters. Apartment List covers a wide range of locations including major cities like Los Angeles, Chicago, Houston, and New York City. Through its website and mobile apps, users can easily search for and compare apartment listings based on their preferences, making the process of finding a new home more efficient and tailored to individual needs.

📋 Description

• Set the vision and redesign Apartment List's end-to-end lifecycle program across the renter lifecycle • Modernize email, push, and SMS using data science, machine learning, proprietary models, and third-party solutions • Build a lifecycle partnerships program from strategy and operating model through measurement and execution • Establish lifecycle infrastructure for a multi-brand portfolio, including cross-sell between brands • Set channel strategy and own revenue and volume forecasts and budget with Finance • Design segmented, personalized, forecast-driven messaging frameworks • Drive experimentation and holdout-based measurement • Partner with Marketing Analytics and MarTech and conduct performance deep dives • Define and build the program measurement system, including revenue indicators and health metrics • Build and troubleshoot journeys, templates, dynamic content, and audience logic • Use SQL for analyses and partner with Analytics and Data Science on attribution, channel health, and forecasts • Monitor engagement, conversion, deliverability, and send volume and investigate anomalies • Manage and develop a team of two • Represent lifecycle with senior leadership and partner with Engineering, Product, Analytics, and Design • Manage the relationship with Iterable

🎯 Requirements

• 9+ years in lifecycle, engagement, or email marketing • Expert command of an enterprise automation platform such as Iterable or Braze • Deep B2C and direct-to-consumer lifecycle experience • Experience building programs from the ground up or transforming existing programs • Ability to self-serve in SQL for analyses • Technical fluency in data feeds, events, and APIs • Hands-on HTML and CSS for email • Credible debugging alongside engineers • Experience investigating data anomalies to root cause • Experience managing and developing marketers • Marketplace experience strongly preferred • Familiarity with workflow orchestration or ETL tooling such as Airflow is a plus • Experience at a marketplace or high-volume consumer technology company is a plus • Familiarity with email and SMS compliance requirements is a plus

🏖️ Benefits

• Equity • Compensation and benefits/perks offered by Apartment List (specific benefits not detailed in the posting)

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