VP, Marketing

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 15%

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INVO Fertility

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2009

🏥 Healthcare

🧬 Biotechnology

🔥 Funding within the last year

💰 $50M POST IPO EQUITY on 2026-06

Healthcare • Biotechnology

INVO Fertility is a network-driven fertility care company that combines patient-focused clinics with an innovative intravaginal culture technology called INVOcell. The company operates clinics and partners with providers to expand access to assisted reproductive treatments, emphasizing clinical efficiency, lower cost, and compassionate care to make fertility services more accessible and empowering for individuals and couples seeking parenthood.

📋 Description

• Lead the organization's overall marketing strategy, with primary ownership of social media, websites, and brand identity • Build brand awareness, drive patient engagement, and support practice growth across digital and traditional channels • Partner closely with clinical and executive leadership to ensure messaging is consistent, compliant, and resonates with patients • Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other platforms • Maintain and evolve brand identity, voice, and visual guidelines across all channels and locations • Direct creation of marketing content, including blogs, videos, graphics, and patient stories • Plan and execute multi-channel marketing campaigns; track KPIs and report results and ROI to executive leadership • Oversee relationships with external agencies and vendors, including designers, advertising agencies, and PR partners • Own and manage the marketing budget • Oversee online reputation management, including patient reviews and ratings • Partner with clinical and patient experience teams on patient journey messaging • Support patient acquisition and referral marketing initiatives with clinic leadership • Monitor digital marketing trends, healthcare marketing regulations, and competitor activity • Ensure marketing materials and patient-facing content comply with HIPAA, FTC advertising guidelines, and applicable healthcare marketing regulations

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • 7+ years of progressive marketing experience, including at least 3 years in a leadership role • Experience in fertility, women's health, or the broader healthcare industry strongly preferred • Demonstrated success building and executing social media, website, and brand strategies • Deep knowledge of social media platforms, trends, and paid/organic strategy • Experience with website content management systems (e.g., WordPress) and SEO best practices • Strong brand strategy and visual/verbal identity management skills • Proficiency with marketing analytics and reporting tools (e.g., Google Analytics, HubSpot, Meta Business Suite) • Excellent written and verbal communication skills, with sound judgment on sensitive, patient-facing topics • Proven ability to lead teams and manage external agency relationships remotely • Working knowledge of HIPAA and healthcare advertising compliance requirements

🏖️ Benefits

• Fully remote role • Opportunity to support practice growth and patient engagement across digital and traditional channels

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