Director HCP Marketing

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $210k - $250k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Belite Bio

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🧬 Biotechnology

💊 Pharmaceuticals

🔥 Funding within the last year

💰 $402M Post-IPO Equity on 2025-12

Biotechnology • Pharmaceuticals

Belite Bio is a clinical-stage biopharmaceutical company developing novel therapeutics based on its RBP4 (Retinol Binding Protein 4) intellectual property portfolio. Its lead candidate, tinlarebant (LBS-008), is an oral therapy designed to reduce toxic accumulations in the eye and is being developed for retinal degenerative diseases including autosomal recessive Stargardt disease (STGD1) and Geographic Atrophy (advanced dry age-related macular degeneration). Belite Bio is conducting multiple clinical trials (Phase 1b/2, Phase 2/3, and Phase 3 programs such as DRAGON, DRAGON II, and PHOENIX) and tinlarebant has received several regulatory designations (Orphan Drug in US/EU/Japan, Rare Pediatric Disease, Breakthrough Therapy, Fast Track, and Sakigake). The company’s pipeline also includes programs addressing metabolic and liver diseases (e. g. , non-alcoholic fatty liver disease and type 2 diabetes).

📋 Description

• Develop and execute the Healthcare Professional marketing strategy to drive disease awareness, brand adoption, and appropriate product utilization • Own HCP-facing promotional activities • Collaborate with agency partners, commercial operations, sales, medical affairs, legal, regulatory, market access, and field teams • Translate brand strategy into HCP experiences across paid, owned, and earned channels • Support non-personal promotion, digital engagement, media planning, and optimization efforts • Translate customer insights, market dynamics, and competitive intelligence into promotional plans • Define engagement priorities, messaging strategies, and promotional tactics across HCP audiences • Develop promotional materials and customer-facing assets, including visual aids, digital content, educational resources, and engagement tools • Lead HCP peer-to-peer engagement strategies across live, virtual, and hybrid environments • Evaluate engagement effectiveness and optimize programs using customer feedback and performance metrics • Lead agency partners, marketing budgets, scopes of work, and agency performance • Drive planning, prioritization, governance, and execution • Lead cross-functional collaboration across Sales, Commercial Operations, Medical Affairs, Legal/Compliance, and Regulatory • Support product launches, lifecycle optimization, and disease awareness efforts • Present actionable business updates to senior leadership

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare, or a related field • Minimum 10 years of pharmaceutical, biotechnology, or healthcare industry experience • Experience developing and executing HCP-focused marketing, promotional, and engagement strategies • Experience in specialty pharmaceuticals, rare disease, ophthalmology, oncology, immunology, or other specialty therapeutic areas is preferred • Experience managing agencies, cross-functional teams, and marketing budgets • Product launch and lifecycle management experience preferred • Strong understanding of FDA promotional regulations and industry compliance standards • Excellent project management, organizational, cross-functional collaboration, and communication skills • Ability to work in a fast-paced, highly visible and dynamic environment; able to work effectively with ambiguity and incomplete information • Ability to travel up to 25% • Authorized to work in the United States

🏖️ Benefits

• Annual incentive bonuses • Equity participation • Health insurance • Dental insurance • Vision insurance • 401(k) • Paid time off

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