Vice President, Brand and Communications

🔥 19 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blackbaud

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Own and evolve Blackbaud’s global AI-first brand strategy, architecture, positioning, voice, and visual expression • Drive measurable improvements in awareness, consideration, preference, trust, and category leadership • Build an integrated corporate communications strategy across external, internal, executive, financial, media, analyst, thought leadership, employee, and crisis communications • Translate company strategy, customer impact, innovation, and responsible AI leadership into differentiated narratives • Advise executive and business leaders on reputation, messaging, executive visibility, stakeholder communications, and high-stakes moments • Lead proactive media relations and issues management • Direct executive communications and thought leadership, including speeches, presentations, talking points, bylined content, social presence, and strategic visibility opportunities • Shape internal communications around company priorities, strategy, growth, and change • Guide brand experience across campaigns, digital channels, conferences, events, sponsorships, and executive forums • Partner with Product, Marketing, Sales, Customer Success, People and Culture, Investor Relations, Legal, and other teams • Reimagine AI use for market intelligence, audience insights, decision-making, and investment impact • Establish measurement across brand health, share of voice, message pull-through, reputation, engagement, channel performance, and program impact • Anticipate reputational opportunities and risks through intelligence, listening, scenario planning, and crisis preparedness • Build, mentor, and scale a high-performing global brand and communications team • Steward the brand and communications budget and agency ecosystem • Success measured by growth in awareness, consideration, and preference; stronger reputation and category leadership; increased business impact of brand investments; and improved productivity through responsible AI adoption

🎯 Requirements

• 12+ years of progressive leadership in brand, corporate communications, public relations, or integrated marketing communications, including significant VP-level or equivalent experience • B2B SaaS, enterprise software, or complex technology experience; public company experience strongly preferred • Demonstrated success building and evolving a global brand, corporate narrative, and reputation strategy at scale • Deep expertise in corporate, executive, employee, media, thought leadership, and crisis communications • Executive presence and sound judgment advising senior leaders and representing a company with media, customers, partners, analysts, investors, and external stakeholders • Exceptional writing, storytelling, and message-development skills • Experience making complex technology and business strategy clear, compelling, and relevant • Experience using AI-enabled tools and workflows across communications and brand operations • Commitment to responsible AI use, editorial integrity, and brand trust • Proven ability to lead through transformation, build modern operating models, and develop high-performing global teams • Strong business acumen, financial stewardship, measurement discipline, and ability to connect investment to business outcomes • Collaborative leadership style and track record aligning cross-functional partners around shared narratives and priorities • Calm, decisive leadership in high-pressure situations • Experience leading crisis preparedness, response, and recovery

🏖️ Benefits

• Equal opportunity employer committed to maintaining an inclusive work environment