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Customer Journeys Consultant

🔥 17 hours ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

đźź  Senior

đź’Ľ Consultant

Where this job comes from

Posted on Blue Acorn iCi's careers page, not through a job board

First seen by Remote Rocketship 17 hours ago

Still open on Blue Acorn iCi's site. Checked 13 minutes ago.

Logo of Blue Acorn iCi

Blue Acorn iCi

201 - 500 employees

đź’Ľ Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Blue Acorn iCi is a leading provider of digital transformation solutions, focused on delivering high-impact digital experiences for businesses. They specialize in technologies such as enterprise content management, commerce strategy, customer intelligence, and data-driven optimization. As an Adobe Accredited Partner, Blue Acorn iCi utilizes platforms and systems to enhance business efficiencies and site performance, working with clients across industries like consumer packaged goods, retail, financial services, healthcare, and media. Their services include ecommerce development, digital experience consulting, and performance marketing, aiming to create seamless and personalized customer journeys.

đź“‹ Description

• Lead and implement B2C and B2B marketing automation and customer journey solutions using enterprise marketing platforms • Translate customer needs and business requirements into scalable solution designs considering architecture standards, feasibility, and total cost of ownership • Develop technical deliverables and participate in unit and peer testing, including test plans, test cases, and test scripts • Drive segmentation, personalization, experimentation, and marketing optimization strategies • Provide proactive, prescriptive guidance based on industry knowledge, best practices, and customer experience goals • Collaborate with cross-functional teams to align marketing strategy, solution design, data, and platform implementation • Partner with Product and Engineering to communicate platform feedback, advocate for customer needs, and inform product enhancements and roadmaps • Support executive readouts, escalation management, and proactive delivery risk identification and mitigation • Work with sales and internal teams to explore solutions, address evolving customer needs, and support account growth • Mentor team members and contribute to reusable frameworks, accelerators, and delivery practices • Use approved Adobe AI technologies to enhance customer experiences

🎯 Requirements

• Unrestricted authorization to work in the United States without employer sponsorship now or in the future • Hands-on experience with B2C and B2B marketing technologies, including Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, or comparable enterprise platforms • Strong knowledge of personalization, segmentation, A/B and multivariate experimentation, and data-driven optimization • Understanding of CDPs, DMPs, paid media, identity management, marketing automation, data collection, and applicable privacy laws • Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration • Experience setting up API connections and using Postman, PostBuster, or similar tools • Ability to translate business goals and requirements into scalable marketing architectures, data structures, KPIs, and clear technical designs • Strong consulting and executive stakeholder engagement skills • Excellent communication, problem-solving, and cross-functional collaboration skills • Experience partnering with Product and Engineering on roadmap input, enhancements, or go-to-market initiatives • Ability to learn and adapt as marketing technologies and AI capabilities evolve • Preferred: hands-on experience with Adobe customer journey solutions • Preferred: experience leading multi-workstream marketing technology or customer experience programs • Preferred: background in customer journey design, lifecycle marketing, or marketing analytics • Preferred: certifications in Adobe Experience Cloud applications or comparable platforms

🏖️ Benefits

• Medical, dental and vision insurance • Life insurance • Disability insurance • Paid time off • 401(k) • Competitive benefits package for full-time, non-temporary employees

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