VP, Customer Lifecycle Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $193.2k - $250.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Blue Yonder

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder - Fulfill your Potential

📋 Description

• Design and stand up a new, unified Lifecycle Marketing function • Consolidate customer-marketing activities into a cohesive team and operating model • Define the customer lifecycle framework across onboarding, adoption, renewal, expansion, and advocacy • Partner with CX, Marketing, and AS leadership on organizational transition, including roles, programs, and budgets • Develop governance, calendars, and approval processes for coordinated customer communications • Build customer segmentation and journey maps for targeted lifecycle messaging • Connect Marketing, CX, Product, Sales, and Customer Success on scaled customer engagement • Identify and enable expansion, cross-sell, and upsell opportunities within the installed base • Build always-on nurture programs and targeted campaigns • Define and report pipeline and revenue contribution from lifecycle and expansion campaigns • Govern in-product messaging, announcements, banners, walkthroughs, notifications, and customer portal communications • Shape the customer portal content and communication strategy • Partner with Revenue Marketing on campaigns, creative, marketing automation, and shared martech infrastructure • Leverage AI, automation, predictive signals, and personalization for lifecycle communications • Define and own KPIs including retention, NRR, product adoption, engagement, and cross-sell/upsell revenue • Report program performance and business impact to marketing and CX leadership

🎯 Requirements

• 10–15+ years in customer marketing, lifecycle marketing, growth marketing and/or business development roles • Experience building or significantly scaling a function or team • Experience in B2B SaaS or enterprise technology • Supply chain, logistics, or retail technology experience is a plus • Demonstrated success partnering across Marketing, Customer Success/CX, Product, and Sales • Ability to influence without direct authority during organizational change • Track record using in-product messaging, customer portals, or similar owned digital touchpoints as active marketing channels • Strong working knowledge of marketing automation, CDPs, personalization engines, and AI-driven marketing technology • Ability to connect customer marketing programs to retention, expansion, and revenue outcomes • Bachelor's degree in Marketing, Business, or a related field • Organizational design and change leadership skills • Strong cross-functional collaboration and stakeholder management skills • Customer-centric, data-driven decision-making • Strategic vision paired with hands-on execution • Clear, persuasive communication and presentation skills

🏖️ Benefits

• Annual performance bonus or commission program • Comprehensive Medical, Dental and Vision • 401K with Matching • Flexible Time Off • Corporate Fitness Program • Voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more • Inclusion and belonging workplace culture • Work-life balance