Director of Strategic Marketing Initiatives

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Saviynt

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 $130M Private Equity Round on 2021-09

Healthcare • Consulting • Logistics

Saviynt is a leading provider of cloud-based identity and access management (IAM) solutions. Their platform, known as the Identity Cloud, offers comprehensive identity governance, administration, and application access governance. Saviynt's solutions focus on secure identity management, ensuring compliance, modernizing legacy systems, and supporting multi-cloud environments. They serve a wide range of industries including healthcare, financial services, and government sectors. Leveraging AI/ML, Saviynt provides in-depth insights and analytics for enhanced identity security. They are recognized for their robust capabilities in identity governance and administration, helping organizations to efficiently manage and protect employee, contractor, partner, and machine identities.

📋 Description

• Lead strategic, cross-functional initiatives on behalf of the CMO to improve marketing effectiveness, customer experience, and business performance • Design, implement, and continuously optimize end-to-end business processes spanning multiple functional organizations • Establish governance, ownership, operating cadences, success metrics, and accountability for initiatives • Apply operational discipline, automation, and AI-first methodologies to improve speed, quality, scalability, and decision-making • Partner with Marketing, Sales, Product, Customer Success, Revenue Operations, and executive stakeholders to drive alignment and execution • Lead high-priority initiatives from concept through implementation and ensure measurable business outcomes • Design and optimize customer journeys from advertising through trial signup, onboarding, sales engagement, and opportunity progression • Identify funnel friction and improve conversion using data, experimentation, automation, and AI • Develop scalable processes for analyst evaluations and coordinate content, executive reviews, timelines, and knowledge management • Build processes for competitive intelligence and translate insights into sales enablement, messaging, product positioning, and executive communications • Evaluate marketing functions and recommend improvements in planning, budgeting, advertising operations, SDR/BDR effectiveness, marketing operations, demand generation, lead management, funnel performance, and organizational workflows • Simplify processes, eliminate inefficiencies, improve accountability, and leverage automation and AI

🎯 Requirements

• 10+ years of experience in strategy, operations, consulting, marketing operations, revenue operations, product marketing, or related leadership roles • Demonstrated success leading complex, cross-functional initiatives involving multiple executive stakeholders • Strong understanding of end-to-end business processes and experience redesigning workflows for improved efficiency and business impact • Experience optimizing customer acquisition journeys, particularly self-service, product-led growth, or free trial experiences • Preferred: experience in enterprise B2B SaaS • Preferred: experience working closely with Sales, Product, and Marketing organizations • Preferred: background in management consulting or strategic operations • Preferred: experience implementing automation, AI workflows, or process optimization initiatives • Preferred: familiarity with customer journey analytics, experimentation frameworks, and conversion optimization • Complete required security and privacy literacy and awareness training during onboarding and annually thereafter • Review, understand, and adhere to Information Security and Privacy Policies and Procedures

🏖️ Benefits

• Security and privacy literacy and awareness training during onboarding and annually thereafter • Welcoming and positive work environment • Growth and learning opportunities through challenging, rewarding work • Equal opportunity employment