Director – Alliances Partner Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Darktrace

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

🔒 Cybersecurity

🤖 Artificial Intelligence

💰 Post-IPO Secondary - Darktrace on 2020-03

Cybersecurity • Artificial Intelligence

Darktrace is an AI-native cybersecurity company that delivers autonomous detection and response across network, email, cloud, endpoint, OT and identity environments. Its ActiveAI Security Platform uses self-learning machine learning models that learn an organization’s unique normal to spot novel and subtle threats, provide real-time detection, and take targeted autonomous actions to contain attacks. Darktrace serves enterprises and organizations worldwide with cloud-native, AI-driven security products, threat investigations, incident readiness services, and integrations for comprehensive cyber resilience.

📋 Description

• Develop and execute joint go-to-market strategies across Darktrace’s technology alliance ecosystem • Drive awareness, customer acquisition, marketplace growth, partner-sourced pipeline, and revenue • Create co-messaging and campaigns for target audiences and industry-specific plays • Increase marketplace engagement and hyperscaler partner collaboration • Create activation-ready toolkits supporting co-sell and pipeline creation • Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows • Own pipeline creation and acceleration through technology alliance partnerships • Plan, orchestrate, and execute virtual and in-person events • Support marketplace listings and promotion • Create co-marketing materials and campaigns for enablement, co-selling, and demand generation • Monitor cybersecurity and AI trends, funding priorities, and competitive insights • Define KPIs and track, measure, and report awareness, engagement, and pipeline contribution monthly and quarterly • Build repeatable processes for campaign execution and optimization • Manage marketing budget, MDF, and rebate incentives • Collaborate with Alliance Managers, Product Marketing, Corporate Marketing, Demand Generation, Regional Marketing, Sales, and Partner stakeholders

🎯 Requirements

• Bachelor’s degree in marketing, business management and/or communications • 10+ years of B2B marketing experience, including at least 5 years in technology alliance partnerships and 3 years in cybersecurity • Proven track record driving alliance-sourced and alliance-influenced pipeline • Microsoft and AWS experience required • Ability to translate technical capabilities into use cases, value, and benefits • Experience scaling event programs including webinars, executive dinners, and tradeshow ancillary events • Ability to operate with agility in a fast-moving, competitive cybersecurity landscape and deal with ambiguity • Strong cross-functional collaboration skills • Hands-on experience with marketing automation and digital marketing tools such as Salesforce, Marketo/HubSpot, and Gainsight • Excellent project management, communication, and stakeholder alignment abilities • Data-driven mindset • Willingness to travel up to 30%

🏖️ Benefits

• 100% medical, dental and vision insurance, plus dependents • Paid parental leave • Pet insurance • Discount Life insurance • Commuter benefits • 401(k) • Employee Assistance Program • Travel up to 30%