VP, Integrated Marketing

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $230k - $265k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Own Bask & Lather's enterprise-wide integrated non-paid media marketing strategy across brand, product, social, creator, experiential, partnerships, retail, and commercial priorities • Develop annual and quarterly integrated marketing calendars • Translate company growth objectives into marketing priorities, investment decisions, KPIs, and execution plans • Provide executive oversight of the Brand organization and maintain brand positioning, messaging, architecture, and identity • Lead integrated campaigns from consumer insight through execution and measurement • Own consumer-facing go-to-market strategy for major product and collection launches • Partner with Sales and retail partners on retailer-specific marketing plans, launches, merchandising, sampling, events, creator programs, and acquisition • Provide executive oversight of the social and creator ecosystem • Establish objectives and ROI expectations for experiential investments and strategic partnerships • Partner with brand and creative leadership on campaign and brand-storytelling direction • Establish KPIs and measurement frameworks and develop executive marketing-effectiveness reporting • Build, mentor, and scale a high-performing marketing organization

🎯 Requirements

• 10+ years of progressive consumer marketing experience • Significant leadership experience within beauty, personal care, wellness, CPG, or another culturally driven consumer brand • Experience leading integrated marketing for a brand that has experienced significant scale • Leadership across brand management, integrated campaigns, social, influencer/creator, retail marketing, experiential, partnerships, and product launches • Experience managing and developing senior marketing leaders and multidisciplinary teams • Strong track record building brands across both DTC and retail • Experience supporting major retail expansion and omnichannel growth • Demonstrated ability to develop successful GTM strategies and launch new products at scale • Strong understanding of contemporary social and creator ecosystems • Ability to translate consumer insights into positioning, campaigns, creative strategy, and commercial action • Ability to operate in a founder-led, entrepreneurial, high-growth environment • Strong commercial orientation • Exceptional cross-functional leadership and executive communication skills

🏖️ Benefits

• Bonus • Reasonable accommodations for qualified applicants with disabilities • Reasonable accommodations for sincerely held religious beliefs